[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Month: March 2021

LinkedIn Launches New ‘Creator Mode’ & Video Cover Stories

Get Ready For Bigger, Bolder Business Influencers Thought leadership is the lifeblood of both corporate comms and business to business marketing. However, not all leaders are good at it or willing to commit to it meaningfully. For those who truly aspire to drive the agenda in their category or sector, LinkedIn's new Creator Mode's recent …

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SMK Explains: Apple’s War On Digital Marketing

Apple's iOS 14 Digital Marketing Armadgedon Draws Closer In November 2014, Paper Magazine ran an interview and photoshoot with Kim Kardashian that claimed to break the internet. Despite earning nearly 1% of all web browsing history in the US 24 hours after publishing the full story, Paper never came close to breaking it as completely …

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[REPORT] 65% of Google Searches Never Leave

Is Google drawing up the traffic drawbridge? With the steady demise of organic results within social channels over the years and budgets coming under strain in many quarters post-COVID, organisations are increasingly pivoting towards Search Engine Optimisation (SEO). However, while SEO typically runs rings around social channels for driving organic traffic, and conversions, the latest …

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TikTok Launches Ad Library & Brand Safety Measures

The TikTok cheat sheet Last year, when TikTok expanded its ad offering for brands, it kicked off with the slogan, “don’t make ads, make TikToks.” But what does that mean exactly? Well, essentially nothing, since everyone is just running ads on TikTok, much as they are in every other channel. But, it is fair to …

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Facebook Opens Up Shorter Video Campaigns

Facebook expands video offering across 90 second clips & Facebook Live Facebook has announced a fresh focus on shorter videos that could step on the toes of TikTok and convince creators to leave everyone’s favourite short-form content provider. Mark Zuckerberg’s behemoth has also unveiled plans to broaden monetisation options for creators, who will now be …

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Pinterest Announces New Video, Insights & Trending Tools

Pinterest Video Views Up 100% In 2020, While Uploads Grow 6X Last week, Pinterest hosted its first-ever Pinterest Presents summit, virtually, of course, where it gave marketers a glimpse into what 2021 and beyond would mean for the platform. The social media giant used its conference to announce several new features and spill the beans …

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Why’s Everyone Talking About Clubhouse?

South Korea’s PM joins Clubhouse, but will ScoMo? Clubhouse is the exclusive, invite-only social audio app that has inspired FOMO, copycats and international recognition. With over a recent spate of eight million downloads and featuring appearances from the South Korean Prime Minister Chung Sye-kyun and big tech’s poster-baddie Mark Zuckerberg, brands and competitors are falling …

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