[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Month: February 2018

Snapchat looks to Merch for Moolah

Snapchat has launched an online store in their media section, in order to generate more e-commerce amid lacklustre profits last quarter. Digital world to real world The Discover section is now offering Snapchat-branded merchandise directly through the app, meaning you too can own a plush dancing hotdog. Originally reserved for publishers including BuzzFeed, Condé Nast, …

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Instagram Stories gets the Carousel treatment

Instagram is bringing the success of its Carousel Ads format to the popular Stories section. And round the wheel it goes With more than 800 million monthly users, Instagram has a robust base for ad potential, which makes sense that it would incorporate an already established ad format like Carousel to Stories. Advertisements in Stories …

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Facebook fill in the blank: “I usually sleep with…”

Facebook's “Did You Know?” section, asking users to share innocuous personal facts, recently deleted the prompt “I usually sleep with…” from its questionnaire. How does one answer? Continuing its quest to create a more intimate user experience, Facebook had been offering certain members an eye-catching, and oddly inquisitive pop-up. The vague wording with accompanying ellipsis …

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Twitter’s new Camera to Streamline Video

Twitter plans to release an update allowing users to post video content with greater efficiency by removing the number of taps required. Record, tweet, done In ever increasing competition with Snapchat and Instagram, Twitter is allowing users to access camera functions with near instantaneous navigation, giving more emphasis to video content. A prototype has been …

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Twitter adds Story-like feature: Moments

Twitter has launched a new advertising product Moments, which lets publishers to create their own stories of tweets, images, GIFs, and more. Introducing In-Stream Sponsorship Moments is now available worldwide to publishers participating with Twitters In-Stream Sponsorship initiative. Moments is meant to give advertisers the capability to assign a brand profile image along with their company’s …

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