[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Month: March 2019

Google & Facebook Grab $1 in $4 Marketing Dollars

WARC Study Shows Depth of The Duopoly's Power Of the $590.4bn spent globally on advertising last year, Google and Facebook took home a cool 24.5% – or $144.6bn, according to the latest WARC study. Commonly referred to as ‘The Duopoly’, Google and Facebook are grabbing an increasing piece of the marketing pie – at an increasing rate. …

Google & Facebook Grab $1 in $4 Marketing Dollars Read More »

LinkedIn Launches Lookalike Audiences

LinkedIn’s 2019 Ad Upgrade Continues Apace With Lookalike Launch LinkedIn’s strong start to 2019 continues with the launch of three new targeting features, announced on Wednesday, with the most notable being Lookalike Audiences. For those unfamiliar with the idea of lookalikes, the feature was first popularised on Facebook in 2013. If you don’t feel like …

LinkedIn Launches Lookalike Audiences Read More »

Facebook Kills Off Relevance Score On 30th April

Facebook Replacing Ad Relevance Score With Three New Metrics Facebook has announced that from the end of April marketers should expect a metric reshuffle, as it kills off a raft of obsolete reports. The most notable being Ad Relevance Score. Relevance score launched in 2015 and has been an important, if not somewhat annoying, key …

Facebook Kills Off Relevance Score On 30th April Read More »

Google Analytics Now Tracks Offline Store Visits

New Store Visits Reports In GA, Closing Online/Offline Loop Google Analytics’ new Store Visits beta is expanding for more marketers locally. Store Visits for Google Analytics helps you see how visits to your website influence visits to your physical location, such as a hotel, auto dealership, restaurant, or retail store. First announced in August 2018, …

Google Analytics Now Tracks Offline Store Visits Read More »

Mark Zuckerberg’s Plan To Reinvent Facebook. Again.

Facebook Moves The Goalposts Yet Again For Marketers In a 2,237 word blog post, published on Thursday, Mark Zuckerberg laid out a new vision for Facebook, entitled ‘A Privacy-Focused Vision for Social Networking’. For marketers, this is a MUST READ, with immediate take-aways impacting how organisations communicate today. The post also provides an indication of …

Mark Zuckerberg’s Plan To Reinvent Facebook. Again. Read More »

Google’s New Shoppable Google Images Ads

Google Makes Move On Instagram & Pinterest With Shoppable Images On Tuesday, Google revealed two new shoppable ad formats for Google Images at the Shoptalk conference in Las Vegas. The sponsored images highlight products that, when moused over, reveal brand, price and other details. The new Google Images offering is very similar in nature to …

Google’s New Shoppable Google Images Ads Read More »

Facebook Tries To Make Buying Followers Illegal

Influencers On Notice As Facebook Gets Legal With Fakers Wannabe Instagram and Facebook influencers who have scammed their follower counts are now on notice… winter is coming. Facebook has just filed a lawsuit in the US against four companies and three people for promoting the sale of fake accounts, likes and followers. The lawsuit specifically …

Facebook Tries To Make Buying Followers Illegal Read More »