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DIGITAL MARKETING NEWS

Month: July 2019

Landmark ACCC Report Sparks Facebook & Google Crackdown

ACCC's Sweeping Recommendations Will Alter Digital Landscape Forever (Image credit: KC Green, 'This Is Fine' meme.) Last Friday, the Australian Competition and Consumer Commission (ACCC) concluded its 18-month investigation into the effective digital duopoly which Google and Facebook enjoy. Or, more formally put, its Digital Platform’s enquiry. The final report includes 23 wide-reaching recommendations, the …

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LinkedIn’s ‘Open For Business’

LinkedIn's New Features For Users & Advertisers Alike LinkedIn latest product release and Microsoft’s latest quarterly results demonstrate the platform is both literally and metaphorically ‘open for business’. Microsoft’s latest data shows continued growth in user sessions, revenue and on-site engagement. LinkedIn’s heritage has long been in recruitment, with its Talent Solutions being its main …

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Instagram’s Vanishing ‘Likes’: The Joke’s On Marketers

Six Stages Of Coping With Instagram’s Disappearing Likes As a marketer (and citizen of Earth) I presume you will have heard by now about the removal of ‘Likes’ on Instagram posts. The feature rolled out in Australia yesterday, along with several other markets. It’s a fascinating move from Instagram for a variety of reasons. We …

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Twitter.com Redesign, 7 Years In The Making

Say 'Hello' To A Simpler, More Personalised, Feature Rich Twitter Twitter has today rolled out a global redesign of Twitter.com; it’s most significant design change in seven years. To say it was a tad overdue is not an understatement. Twitter’s designers started tinkering with a web redesign back in 2017, before opening up to beta …

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Snapchat Usage Is Booming & Shares Are Up 200%

What A Difference A Viral ‘Gender Swap’ Filter Can Make… At the Snapchat Partner Summit in April, CEO Ev Spiegel outlined bold growth plans for the quirky messaging app: Doubling down on Gen Z Fixing its woeful Android app Extending beyond its border with Snap Kit Big bets on augmented reality (AR) via fun filters …

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Google Challenges Facebook In Local Community Gold Rush

Google Ramps Google Maps & Launches 'Shoelace'  One of the key digital marketing themes of 2019 has been the re-emphasis of community, both in a virtual and literal sense. At Facebook F8 recently, Mark Zuckerberg effectively sounded the death knell for the News Feed, as the platform pivots towards more grassroots, intimate means of communication. …

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Marketers Will Favour Facebook Over Instagram For Some Time

Instagram's Sluggish Story Ad Uptake and Influencer Clutter Will Drag Despite Instagram’s impressive recent marketing growth, eMarketer’s latest data forecasts that it will be some time before the popular photo app catches Big Blue. eMarketer’s estimate, reported by Axios, forecasts that Facebook will generate about $226 per user in the U.S. in 2021. Analysts expect …

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