[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Month: July 2017

Facebook: How Publishers used Live to cover Comey

The recent testimony of FBI Director James Comey has sparked a renaissance in live news coverage across major affiliates, all through Facebook Live. Live like never before With 26 million live views total, the Sinclair Broadcast Group set unprecedented numbers with innovative coverage, all made possible through Facebook. NowThis garnered 1.5 million views on their …

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Snapchat’s self-serve tools for Marketers

Making up for lost time, Snapchat has rolled out some sweet new tools for advertisers. They are the Snap Publisher tool, the Snapchat Certified Partners program, and a self-serve Ad Manager. Self-Serve The Snap Publisher tool is designed for building vertical video creative, Snapchat’s bread and butter when it comes to advertising. This will help …

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