[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

September 2017

YouTube makes in-app messaging and video sharing official

YouTube’s in-app messaging and video sharing features have left beta, and will be getting an official launch. YouTube allows messaging The new features aim to make the video streaming juggernaut a contender with other mobile messaging apps. After seeing success in Canada and Latin America, messaging and sharing will be receiving a global release in …

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Facebook checks Accidental Clicks

Marketers utilising Facebook’s Audience Network no longer need be concerned with paying for unintentional clicks of their adverts. Accidental clicks no more Brett Vogel, Facebook’s Product Marketing Manager, has announced their metrics will no longer be including false clicks in the analytics released to publishers and marketers using the service. When a user backtracks to …

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Instagram Stories – redefining creativity?

The popularity of Instagram Stories is creating new marketing potential, capturing attention through the vertical video format. Vertical is the new horizontal According to Instagram, more than 50% of businesses have created a Story within the last month to connect with audiences and communities. Instagram’s Creative Shop give top tips for brands to create their own …

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LinkedIn loses court ruling to keep your profile private

A US judge has ruled at a company is legally allowed to scrape LinkedIn profiles for user data, despite protests from LinkedIn. Cough it up Information Technology and Services company hiQ is legally allowed to scrape data from public profiles on LinkedIn and report to employers if they believe you are looking for work elsewhere. …

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