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Meta Adds 3 New Levels To Business Verification Subscription Packages

Meta is expanding its Verification for Business subscription package, introducing three new tiers. The expansion introduces new elements and higher-priced tiers designed to cater to a broader range of business needs. The updated tiers aim to offer more flexibility and advanced features, ensuring businesses can enhance their credibility and engagement on Meta’s platforms. Meta Newsroom …

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Meta Trials Facebook To Threads Crossposting

Meta is testing a feature that will let users crosspost from Facebook to Threads, using the same functionality that was designed for Facebook to Instagram crossposting. A limited test has been initiated across iOS, reported Tech Crunch, which will allow users to share text and link posts from Facebook to Threads. However, the test doesn’t include …

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What change is Meta bringing to user profiles?

Meta is rolling out the ability to create multiple Facebook profiles per account so users can explore different interests and interact with other sections of the platform.  Separation of interests The move should help users to keep personal and professional relationships separate or to use one profile for interest groups and another for friends. Meta …

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Meta Tests New Promotional Offers In Ads & Expands Lead Gen Campaigns

Meta is testing promotional ads; a format designed to make it easier for brands to run promotions on Facebook. According to a study in the UK by YouGov, 85% of shoppers seek out promotions or offers before making a purchase. That means there are a lot of folks out there who could be tempted to …

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Meta Announces New Video & Augmented Reality Ads

Meta has announced that augmented reality (AR) is coming to Reels Ads and Facebook Stories. Facebook’s parent company broke the news at IAB’s NewFront 2023 and said the update will provide “new ways for advertisers to reach customers, increase campaign performance, and measure results with Reels.” A study by Meta showed that AR ads outperformed …

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[NEW STUDY] TikTok Tops Facebook & Instagram on Brand Engagement

Rival IQ has published its latest social media report that looks at the average performance brands are seeing across the main social media platforms. You can imagine the results have resulted in some relieved sighs across the land as social media managers realise they’re in the same position as everyone else – or a few …

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Meta’s Paid Verification Gets Underway

Meta has started rolling out its paid verification for Australian and New Zealand Facebook and Instagram users. What is Meta Verified? Meta Verified is a paid-for service that provides your account with access to support, proactive account protection, and increased visibility and reach. It is available for direct purchase from $11.99 (USD) per month on …

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