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Meta Culls Facebook Live Shopping, Shifts Focus to Reels  

After a little over two years, Meta has announced it is pulling the pin on Live Shopping. The live stream culling sees Meta shifting its focus to Reels, with the discontinuation of live shopping pencilled in from October 1, 2022. From that date, you will no longer be able to host new or scheduled live …

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YouTube Follows Meta With New Clipping for Long-Form Videos into Shorts

While short-form video is coming to dominate social media, the biggest challenge for businesses looking to capitalise on the trend remains is one of production – since very few are set up to be able to create video at scale. Sheryl Sandberg, former Meta COO, July 2022 “Video is harder than photos, than static photos. …

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Instagram Expands Reels Template Access, Speeding Up Video Creation

With both Instagram and now Facebook shifting focus to Reels, the pressure for brands and marketers to jump on board the Reels bandwagon has been racked up, but it’s not always easy to know where to start. Not all businesses automatically lend themselves to creating short-form videos, and not all marketers have that experience in …

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Instagram & Facebook Business Support Gets An Overdue Upgrade

A lack of contact and support for Facebook and Instagram has caused frustration for marketers for years, but now it looks like that issue could be solved for some people. Why? Because Meta has upgraded its business support options. Now called Meta Pro Team, small businesses have a way to get one-on-one support for a …

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Meta Announces New Creator Marketplace For Influencer Activity

Meta has added more ways for creators to make money on Instagram and Facebook and is expanding its existing monetisation tools to more people. Its main addition is a Creator Marketplace on Instagram. Creator Marketplace is where creators can go to be discovered by brands for potential partnership opportunities. Mark Zuckerberg, Facebook “We’re testing a …

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Instagram & Facebook Algos To Be Overhauled, According To Meta Leak

To further combat the threat posed by TikTok, Meta has huge plans in the works for the Facebook and Instagram algorithm. In an internal memo leaked to Verge, a Meta executive said that Facebook’s feed will start recommending posts to users regardless of where they came from. Furthermore, Messenger and Facebook will be reunited after …

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Facebook Working On Privacy Friendly “Basic Ads” Product

Facebook is developing a new ad product that doesn’t use advanced targeting, reports Business Insider. According to the site, Meta wants to launch a privacy-friendly Facebook ads format that uses less data for targeting. Called Basic Ads, BI said that two ad buyers from separate agencies told it that it will be aimed at marketers …

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Instagram and Facebook Reels get new stickers, longer clips and more

Once again Facebook has announced a new range of updates for its TikTok competitor, Reels. The most eye-catching of these updates is the ability to create longer clips. Maximum length is being increased by 30 seconds, from one minute up to 90 seconds. Meta, the company that owns Facebook and Instagram, has been testing this …

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Facebook Reveals Its Most Popular Content Is… Spam

Meta has released a list of Facebook’s top-performing content during the second half of 2021. In a somewhat awkward turn of events, in terms of content views and viewers, 30% of the top 20 most popular links resulted from spam or inauthentic behaviour. The top two best-performing links came from the same website, with over …

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