Meta is testing promotional ads; a format designed to make it easier for brands to run promotions on Facebook. According to a study in the UK by YouGov, 85% of shoppers seek out promotions or offers before making a purchase. That means there are a lot of folks out there who could be tempted to …
Meta Tests New Promotional Offers In Ads & Expands Lead Gen Campaigns Read More »
Meta has announced that augmented reality (AR) is coming to Reels Ads and Facebook Stories. Facebook’s parent company broke the news at IAB’s NewFront 2023 and said the update will provide “new ways for advertisers to reach customers, increase campaign performance, and measure results with Reels.” A study by Meta showed that AR ads outperformed …
Meta Announces New Video & Augmented Reality Ads Read More »
As Reels continues to grow across Facebook and Instagram (Meta’s Q4 earnings results revealed that Reels plays doubled over the last year), Meta has introduced new ways for businesses to connect with an audience and drive sales. As it continues to evolve its video ecosystem, Meta has also announced that it will be winding down …
Meta has announced that Facebook Reels will be expanded to 90 seconds. Meta’s latest video update gives users an extra 30 seconds to play with on top of the previous 60-second limit and brings Facebook in line with Instagram, which has allowed 90-second Reels for a few months now. The move allows for easier cross-posting …
Rival IQ has published its latest social media report that looks at the average performance brands are seeing across the main social media platforms. You can imagine the results have resulted in some relieved sighs across the land as social media managers realise they’re in the same position as everyone else – or a few …
[NEW STUDY] TikTok Tops Facebook & Instagram on Brand Engagement Read More »
Meta has started rolling out its paid verification for Australian and New Zealand Facebook and Instagram users. What is Meta Verified? Meta Verified is a paid-for service that provides your account with access to support, proactive account protection, and increased visibility and reach. It is available for direct purchase from $11.99 (USD) per month on …
Social media managers who use Creator Studio to manage content marketing on Facebook (and beyond) may be in for a pleasant surprise as Meta begins migrating its creator tools to Meta Business Suite as it begins shutting down Creator Studio. Renowned for being buggy, glitchy, and crashy (probably not a word, but don’t care) – …
Meta has announced a new Instagram audience targeting feature that many social media marketers will love. You can now run ads across Facebook and Instagram targeting your account’s followers specifically. Announced towards the end of 2022, the updated Meta ad targeting is still in testing and may not be available to all accounts. Previously, you’ve …
Instagram Audience Targeting Finally Comes To Meta Ads Read More »
Apple’s ATT data privacy update had some pretty serious implications for Meta’s ad revenue. Estimates put the total loss at a whopping $10 billion of revenue, so it’s no surprise that the geeks have been working harder than ever on new ad products and new ways to keep advertisers interested. New ad features The latest …
Meta Announces New AI, Messaging & Video Offerings Read More »
For businesses hungry to drive inbound sales calls, Meta has introduced some timely new ad launches within its Call Ads offering ahead of the holiday season. Meta has announced a new callback feature for Messenger, offering businesses a new method for generating inbound sales leads. Meta for Business “Running a business means juggling a lot, …
Meta Upgrades Call Ads For Sales & Lead Gen Campaigns Read More »