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Instagram Audience Targeting Finally Comes To Meta Ads

Meta has announced a new Instagram audience targeting feature that many social media marketers will love. You can now run ads across Facebook and Instagram targeting your account’s followers specifically. Announced towards the end of 2022, the updated Meta ad targeting is still in testing and may not be available to all accounts. Previously, you’ve …

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Meta Announces New AI, Messaging & Video Offerings

Apple’s ATT data privacy update had some pretty serious implications for Meta’s ad revenue. Estimates put the total loss at a whopping $10 billion of revenue, so it’s no surprise that the geeks have been working harder than ever on new ad products and new ways to keep advertisers interested. New ad features The latest …

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Meta Call Ads

Meta Upgrades Call Ads For Sales & Lead Gen Campaigns

For businesses hungry to drive inbound sales calls, Meta has introduced some timely new ad launches within its Call Ads offering ahead of the holiday season. Meta has announced a new callback feature for Messenger, offering businesses a new method for generating inbound sales leads. Meta for Business “Running a business means juggling a lot, …

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Meta introduces Collaborative Ads for local delivery on Facebook & Instagram

Meta has introduced a new way for brands and retailers to partner up to sell products on Facebook and Instagram. What are Facebook Collaborative Ads local delivery? Collaborative Ads local delivery will let brands promote products across Meta’s suite of apps while sales are handled by a partner in your consumer’s area. Meta says the …

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Meta Outlines How To Maximise Facebook Organic Reach

Social media managers rejoice! Meta has shared an overview of how you can maximise reach on Facebook and boost organic exposure via News Feed distribution. In the first of a three-part series, Meta says it will help users “better understand the fundamentals of getting your content seen on Facebook”, which sounds pretty good to us. …

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Meta Makes Managing Instagram & Facebook Profiles Easier 

Social media marketers rejoice, Meta is making it easier for people to switch between Facebook and Instagram accounts via the Accounts Centre. Additionally, it’s testing ways to make it easier to create new accounts on both platforms. Robert d’Apice, Director of Product Management, Meta “We know that many people use more than one of our …

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Meta Expands “Advantage+” Automation Capabilities

Meta Advantage is designed to help advertisers use AI and automation to maximise the performance of adverts. Well, now Meta had added Advantage+ to help brands automate an entire campaign type. Meta  “Through Advantage+ solutions, advertisers can tap into the power of AI to provide more relevant campaigns to the people who matter most to …

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