Google talks up Shopping Graph at I/O conference Google has announced several expansions to its eCommerce offering that should get brands and marketers pretty interested this week at its annual I/O Conference. One of those is the growth of its Shopify partnership, a few increased ways to shop and the introduction of the Google Shopping …
Google Expands eCommerce Offering, Partners With Shopify Read More »
New Creator Marketplace Will Help Brands Activate Gen Z Snapchat has announced a new way in which brands can partner with creators to help drive visibility on the platform. Creator Marketplace will make it easier for marketers to leverage the power of prominent Snap stars by providing a platform for businesses to search and find …
Snapchat Joins Facebook, With Creator Marketplace Read More »
Facebook Announces New Algorithm Changes Facebook is at it again. The social media giant has announced another algorithm change – but this time, it will prioritise value over engagement. The social media giant has said that it’ll improve user’s News Feed experience by asking for feedback, updating user surveys and taking into account how many …
Facebook News Feed Shifts To Favour Value Over Engagement Read More »
TikTok Follows Facebook's Lead With Lead Gen Ads TikTok is at it again. Not content with its four new ad formats, the short-form video giant has announced another new update that’ll get brands and marketers excited. Advertisers can now gain a clearer idea of their next customer via a Lead Generation ad option, which could …
New Filters Launched For DMs & Broader Blocking Features After significant pressure from Instagram users, the platform has announced new measures designed to combat DM abuse. Fighting hateful and hurtful messages is an issue that has vexed Insta and owners Facebook for some time now. Algorithms and humans have been employed to tackle the problem, …
Instagram Upgrades Community Management Features Read More »
Apple’s iOS 14.5 App Tracking Permissions Now Live It’s finally here. One of the first shots in Apple’s war on digital marketing, iOS 14.5, has dropped into devices worldwide. Masked as the update that hands power back to the little guy, one of the biggest guys of all has decided to champion the individual over …
Facebook bets big on audio, with new tools & podcast features In a plotline as predictable as Tottenham Hotspur losing another sporting final, Facebook’s obviously now going full Clubhouse. Facebook hasn’t just clubbed audio app Clubhouse; it’s also announced a whole new raft of audio features that will change how users consume their listenable content. …
Google Elevates Website UX As Page Experience Kicks In In November 2020, Google announced that it would be making changes to its Search algorithm based on page experience. Now it’s spilt the beans and has confirmed a winter roll out date, albeit slightly later than initially planned. Webmasters now have until June to get ready …
Will Better Testing Save Marketer's Organic Video Results? Finally, the change we all wanted to see has started to land on our shores! Nobody likes to deal with Facebook Creator Studio, but hopefully, this update will bring smiles to faces and some sunshine to the hellscape. We all know that Facebook video engagement is down …
Facebook’s Organic Video Testing Tool Finally Starts Rollout Read More »
TikTok Claims 732m Users Globally & Rising Fast As social media spend booms in 2021, TikTok is busy embracing a bold new future through its range of eCommerce-focused adverts, according to a leaked pitch deck doing the rounds with various advertisers in the US. The report recently featured in Business Insider outlines an array of …