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Google Removed 170 million Dodgy Google Reviews in 2023

Google receives a lot of contributions across Maps and Search – about 20 million per day – and making sure that information is accurate and relevant to users is an important part of its activity. Those contributions could include updates to a small business’s opening hours, reviews and photos. In short, they are the type …

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Instagram and Threads Pull The Plug On Political Content

Meta has announced changes to Facebook, Instagram and Threads that will limit political discourse as the Meta top dogs attempt to curb the toxicity that comes with heated politics chat by no longer recommending posts of a political nature to users. Instagram “We’re extending our existing approach to how we treat political content – we …

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LinkedIn Releases New Updates for Newsletters

LinkedIn Newsletters continues to perform strongly – more than 500 million people have subscribed to one of the 146,000+ Newsletters on the platform – and daily readership has doubled year-on-year. And for good reason. Brands have embraced the knowledge-sharing format, which can be a valuable engagement tool and a way to prove expertise to a …

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Gmail and Yahoo Launching Major New Email Marketing Rules in 2024

From February 2024, Google and Yahoo will start enforcing big changes to how bulk email senders (people who send more than 5,000 messages to Gmail addresses per day) operate. From early next year, they’ll be required to authenticate their emails, allow for easy unsubscription and stay under a reported spam threshold. Here’s quick rundown of …

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TikTok and Google Search Partnership In Testing

Google and TikTok are looking at developing a partnership that integrates Google search prompts, and potentially results, into TikTok’s search function – according to information published by Business Insider. App researcher Radu Oncescu posted TikTok search result for “Elon Musk and Mark Zuckerberg” that showed a Google bar that encouraged users to continue their query on …

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LinkedIn Builds Out Newsletters For Content Marketing

LinkedIn is making newsletter creation easier and improving discoverability to help marketers reach more of its expanding audience with their content. According to the platform, readership of newsletters has tripled over the last 12 months, and now more than 1.3m people read one every day. Newsletter creation LinkedIn has improved the article editor platform to …

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Meta Set to Bet Big On AI Powered Chatbots

Meta is working on some big AI-powered projects which it could roll out as early as September 2023, reported the Financial Times. According to the FT, the Mark Zuckerberg-headed company is preparing to launch several AI-powered chatbots that can have “humanlike” conversations with users and each one is expected to have a unique personality. Meta’s …

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New Research Accuses Google of Ripping off Video Advertisers

Ad intelligence firm Adalytics has busted Google’s TrueView video campaign offering wide open – or so it claims. According to its research, Google has been charging brands for videos shown on “websites and apps in which the consumer experience did not meet Google’s stated quality standards”. A TruView problem – or so Adalytics says TruView …

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