LinkedIn’s expanding its sponsored articles ad option to sponsored newsletters, providing another way for brands to generate leads from their LinkedIn content. The expansion comes at a time when LinkedIn newsletters are seeing significant growth in the app, making it a valuable consideration for getting your brand in front of more people within your sector. …
Google Ads has announced several updates aimed at enhancing how search queries are matched and providing advertisers with greater control over brand-related traffic. Oliver Kiderle, Senior Product Manager, Google Ads “Breakthroughs in AI are helping us tackle questions in ways Google Search has never done before. That’s why we’re continuously improving AI-powered broad match, to …
Google Ads Unveils New Keyword Targeting Updates Read More »
As Facebook navigates its future, the platform is honing its focus on two primary areas: attracting young adults and leveraging AI capabilities. Despite the current landscape where teens favour platforms like Instagram, TikTok, and Snapchat, Facebook is making concerted efforts to recapture the attention of younger users. This strategic shift is crucial for the platform …
Apple looks set to intensify the artificial intelligence (AI) arms race next month at the Worldwide Developers Conference (WWDC). Despite pioneering early AI efforts with the launch of Siri in 2011, Apple now finds itself lagging behind competitors like OpenAI, Meta, and Google, which are leagues ahead. As Apple gears up to unveil new generative …
Apple Challenges Google Search With New AI Offering Read More »
From its launch in 2016, TikTok has established itself as a global entertainment hub, now with over 1 billion users. It has set the pace for the wider industry and sparked online crazes and trends for everything from feta cheese to cranberry juice and Crocs. At its 4th annual TikTok World event this week, TikTok …
Meta’s strategic pivot away from news content is dramatically reshaping the landscape of digital news referrals. Recent data from Chartbeat and Similarweb underscores the magnitude of this shift, revealing a sharp decline in Facebook referral traffic to news and media websites. The statistics are striking: referrals have plummeted by 50% in the past year alone, …
Facebook Publisher Referral Traffic Plummets 50% Read More »
In an era marked by rapid technological advancements, the adoption of artificial intelligence (AI) in the marketing industry is accelerating. According to the 2024 Work Trend Index Annual Report by Microsoft and LinkedIn, AI skills have become indispensable for marketing professionals. This extensive study surveyed over 31,000 people across 31 countries, providing a comprehensive overview …
[New Report] AI Marketing Skills Now A Must-Have Read More »
After almost a decade on the sidelines, LinkedIn is rapidly becoming a priority platform for many organisations, according to a recent Social Insider study. The 2024 LinkedIn Benchmarks Study has unveiled some useful trends for communicators, notably a significant 44% year-on-year increase in engagement rates. The benchmark focuses on Pages with between 1,000 and 1 …
Meta is expanding its suite of creative tools with the introduction of more sophisticated generative AI capabilities for ads. The latest enhancements include advanced text and image generation, creative expansion, text overlays, and a centralised hub of AI tools within Ads Manager, among other features. This upgrade aims to provide advertisers with more dynamic and …
Meta Releases Advanced Generative AI Capabilities For Ad Creation Read More »
Meta has recently updated its lead generation guidelines, providing marketers with a suite of advanced practices to enhance the effectiveness of their campaigns on its platforms. These recommendations leverage the latest in AI technology and strategic integrations to optimise both targeting and customer engagement. Let’s explore these practices and understand the tools and strategies businesses …
Meta Unveils Enhanced Lead Generation Guidelines to Bolster Campaign Effectiveness Read More »