[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

June 2017

Placed: Snapchat’s real-world metrics buy

Snap has acquired ad and location-based analytics outfit Placed. The purchase seems set to bolster Snapchat’s reporting, especially relating to real world purchases. Acquired measures Measuring offline impacts of online advertising is a common aspiration this year. Everyone wants it. So, the networks that can deliver are likely to get more campaign dollars for the …

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Enhance engagement via new Vimeo tools

Vimeo hopes to lure content creators with a new collection of features for Vimeo Business members. They’re calling them ‘interaction tools’. Calls to action Vimeo has new customisable options that let content creators control what appears after their video has played. These include social sharing icons, infinite video loop functions and custom images and links. …

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Snapchat slashes Ad Costs to save Bottom Line

Snapchat’s parent company Snap looks to increase revenue with late-in the game online coupons and incentives to media partners. Snap looks to crack champagne, last minute Achieving only US$149.65 million out of projected US$157.98 million in the first quarter was a result of a singular share-based expense compensation. A drop in daily active users also …

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Stat Attack: Instagram destroys Facebook for Engagement

While Facebook is the undisputed king of social, it’s no longer the chattiest. That mantle now belongs to Instagram. Conveniently for Facebook, it owns that platform too. Chatterbox New research from Socialbakers looked at 144 billion engagements across Facebook and Instagram. The results show that Facebook is now heavily weighted towards news. Indeed, media Pages …

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