[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

May 2017

Facebook trials ‘Latest Conversations’ for Trends

Facebook is testing a new way to keep us chatting, and engagement levels healthy. It’s called “Latest Conversations”. Conversation starter “Latest Conversations” appears in the search bar, and displays public posts around topics users are discussing at the moment. These are updated in real-time. You can see how hot a topic is, thanks to a …

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Google updates to favour real people. Are you prepared?

Observant marketers may have noticed Google recently make these two subtle updates to their T&Cs.   Firstly, any user creating a new Google account (for Gmail, YouTube, Maps), the wall previously separating user browsing behaviour and login ID has been dropped.   Secondly, all advertisers using Google Analytics now have new capabilities with their remarketing …

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Martech Mashup: Dropbox and Facebook become friends

Facebook and Dropbox have launched a new collaboration for cloud storage and social fans: a better way to access Workplace by Facebook. Work-around Workplace by Facebook is the platform’s enterprise offering and rival to Slack and Atlassian. To get more SMEs and marketers interested, it’s now being offered for free. Drop in Dropbox was quick …

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