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Meta Launches New Lead Generation Ad Tools, AI Features, And CRM Partnerships

Meta has announced a suite of new lead generation tools, AI features and a CRM partnership to help marketers sign, seal and deliver new customers. One of those features is full campaign automation for lead generation campaigns. Powered by Meta Advantage, lead generation marketers can use AI to streamline and increase the effectiveness of targeting, …

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Meta Launches Ad Free EU Versions of Facebook & Instagram

Meta’s latest revenue move is to offer EU, EEA and Swiss users the chance to pay a monthly fee in return for an ad-free Facebook and Instagram. Legislation compliance The decision to offer an add-free experience is a result of European regulation requirements that requires data collectors to offer a way for users to opt-out …

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Meta expands broadcast channels beyond Instagram to Facebook and Messenger

Brand Pages could soon be able to create Broadcast Channels on Facebook and Messenger as Meta has announced the popular Instagram communication format will be available on another two of its products. For the uninitiated (and let’s face it, it’s hard to keep up with new communication formats) Broadcast Channels are a public messaging tool …

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Meta Announces New Generative AI Tools For All Businesses

Meta has announced its first suite of generative AI features for ad creation. Meta says the features, which include AI elements for background generation, image expansion and text variation, will help maximise productivity, personalisation and performance. Meta’s new AI tools All three features will call on AI to help marketers dream up creative options for …

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