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Microsoft launches integrated Facebook, Instagram & Google campaign offering

Microsoft has just announced an industry first, releasing an integrated marketing campaign solution which runs across a range of competitor channels. Microsoft, yes, you read that correctly. Microsoft Ads (for Bing – yes, Microsoft still has a search engine) has announced the all-new and improved Smart Campaigns, which includes something that could give them the …

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Meta Expands “Advantage+” Automation Capabilities

Meta Advantage is designed to help advertisers use AI and automation to maximise the performance of adverts. Well, now Meta had added Advantage+ to help brands automate an entire campaign type. Meta  “Through Advantage+ solutions, advertisers can tap into the power of AI to provide more relevant campaigns to the people who matter most to …

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