Meta is evolving its ad ecosystem around three areas: culture, creators, and AI. Recent updates across Reels, partnership ads, and generative tools show how these elements are becoming more tightly integrated, with implications for how brands plan, produce, and optimise social campaigns. Culture Is Now A Planning Input One of the more notable developments, highlighted […]
Meta Expands AI, Creator & Reels Ad Tools Read More »
Meta is set to overtake Google in global ad revenue for the first time in 2026, marking a significant shift in how digital advertising value is being created and captured. According to Emarketer, Meta is projected to generate $243.46 billion in ad revenue this year, narrowly ahead of Google’s $239.54 billion. That would give Meta
Meta Overtakes Google In Ad Power Shift Read More »
Meta has introduced a new Adaptive Ranking Model for ad delivery, aimed at improving performance while reducing the cost of reaching high value users. The update is already delivering measurable gains. Meta reports a 3% lift in conversions and a 5% increase in click-through rates on Instagram since rollout . More importantly, it reflects a
Meta Strengthens Ad Performance With AI Ranking Read More »
Short-form video is no longer an experimental format. It sits at the centre of attention across Facebook and Instagram, with Reels driving a significant share of time spent and content interaction. For marketers, the challenge has shifted from adoption to optimisation. New data from Emplifi, analysing more than 10,000 Facebook Reels from over 700 brand
[STUDY] Human Presence Boosts Reels Retention Read More »
New data from Buffer’s State of Social Media Engagement 2026 report highlights a clear shift in how audiences interact across major platforms. Engagement is no longer evenly distributed. It is concentrating around platforms that offer clear value, either through professional insight or entertainment. The findings point to LinkedIn and TikTok continuing to command attention, even
[NEW STUDY] Meta And TikTok Battle For Engagement Read More »
Meta has re-entered the news licensing space with a new set of deals giving its AI assistant access to real-time content from major publishers. After years of pulling back from media partnerships, the company is once again turning to third-party content to enhance the relevance and accuracy of its products. CNN, Fox News, Le Monde
Meta Taps Publishers to Power AI Outputs Read More »
Managing account issues on Facebook and Instagram has long been a point of friction for users, particularly when it comes to recovery and support. Access to direct help has often been limited, and resolving problems could involve lengthy delays or unclear guidance. In response, Meta has introduced a new wave of updates designed to simplify
Meta Launches AI Support Hub on Facebook and Instagram Read More »
Meta is rolling out a wave of updates to its lead generation ad suite, introducing new automation, verification, and CRM integration features designed to help advertisers drive better results with less manual effort. At a time when many brands are rethinking their funnel strategies, Meta’s latest upgrades aim to remove friction and boost performance across
Meta Adds New AI Tools To Supercharge Lead Gen Read More »
Meta is moving further into the AI assistant space with the launch of Business AI, a new sales and customer service agent that brands can embed directly on their websites and across Meta ads. The tool can answer product questions, guide purchases and provide customer support using data drawn from a company’s own site and
Meta Announces Business AIs For Brand Websites Read More »
Meta has announced a major update to how it will personalise content and advertising across Facebook, Instagram, Threads and WhatsApp. Since October, the company has begun notifying users that it will start using people’s interactions with Meta AI to refine its recommendation systems and improve ad targeting from 16 December 2025. The change means that
Meta Uses AI Chats To Refine Ad Targeting Read More »