[SMK] AI & Digital Marketing Capability Transformation
Meta’s automated advertising business has reached serious scale. In its latest earnings call, Meta said advertising running through its Advantage+ solutions had reached a $75 billion annual revenue run-rate during the second quarter of 2026. The number needs context. Advantage+ is not a separate $75 billion revenue stream sitting alongside Meta Ads. It reflects advertising […]
Meta’s AI Ads Engine Hits $75bn Read More »
Meta is using large language models to understand content more deeply across Instagram and Facebook, reshaping how posts are classified, recommended and distributed. Every public Feed and Reels post on Instagram is now processed through an LLM and assessed across factors including its topic, tone and likely audience relevance. Meta is also using its Muse
Meta AI Feeds Expand Organic Reach Read More »
Google Search was supposed to be one of generative AI’s first major casualties. As ChatGPT, Gemini, Claude and Perplexity attracted hundreds of millions of users, a seemingly straightforward assumption took hold. Every question directed to an AI assistant represented one fewer search for Google. Recent data suggests the market is behaving rather differently. According to
Google Search Holds Ground As AI Use Grows Read More »
Meta has launched Muse Image, its first image generation model developed by Meta Superintelligence Labs, with plans to bring the technology into Advantage+ creative for advertisers. Muse is initially available through Meta AI and parts of Instagram and WhatsApp. Users can generate images from prompts, combine reference photos and edit them by sketching changes directly
Meta Pushes Muse Into Ad Creative Read More »
For years, marketers have been told to improve the data they send back to Meta because it helps ads work better. Cleaner conversion events. Better server-side tracking. Stronger match quality. More reliable optimisation. All sensible enough, especially after Apple’s iOS 14.5 update weakened parts of Meta’s old tracking model. Now that same business-shared data may
Meta Expands Data Use In AI Feeds Read More »
Customer service has always had an inbox problem. Meta now wants AI to help businesses answer it. At its Conversations 2026 event in London, Meta announced wider global access to Meta Business Agent, its AI-powered tool for handling customer interactions across WhatsApp, Messenger and, soon, Instagram. The company also introduced a Meta Business Agent Platform,
Meta Expands AI Messaging Agents Read More »
Meta is expanding its AI advertising strategy beyond its own ecosystem, launching new AI connectors that allow advertisers to manage and analyse Meta campaigns through external AI assistants and agent platforms including ChatGPT, Claude and Perplexity. On the surface, the announcement looks like a workflow update. In reality, it signals something much bigger about where
Meta Opens Ad Tools To ChatGPT & Claude Read More »
Meta is evolving its ad ecosystem around three areas: culture, creators, and AI. Recent updates across Reels, partnership ads, and generative tools show how these elements are becoming more tightly integrated, with implications for how brands plan, produce, and optimise social campaigns. Culture Is Now A Planning Input One of the more notable developments, highlighted
Meta Expands AI, Creator & Reels Ad Tools Read More »
Meta is set to overtake Google in global ad revenue for the first time in 2026, marking a significant shift in how digital advertising value is being created and captured. According to Emarketer, Meta is projected to generate $243.46 billion in ad revenue this year, narrowly ahead of Google’s $239.54 billion. That would give Meta
Meta Overtakes Google In Ad Power Shift Read More »
Meta has introduced a new Adaptive Ranking Model for ad delivery, aimed at improving performance while reducing the cost of reaching high value users. The update is already delivering measurable gains. Meta reports a 3% lift in conversions and a 5% increase in click-through rates on Instagram since rollout . More importantly, it reflects a
Meta Strengthens Ad Performance With AI Ranking Read More »