[SMK] AI & Digital Marketing Capability Transformation
Meta is bundling more AI, business and creator tools into a new subscription service called Meta One. The business plans combine verification, account protection, publishing tools, audience insights, additional WhatsApp functionality and greater access to Meta Business Agent. Higher tiers add features such as exportable analytics, team access, business broadcast credits and more agent capacity. […]
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Meta’s latest AI launch adds another layer to how people may discover brands, products and services across its platforms. Muse, launched on 8 September, is Meta’s new personal AI agent. It can carry out tasks across apps, help with planning and progress longer-term goals. People can use Muse through its own app or directly inside
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Meta advertisers may soon lose another familiar control inside Ads Manager, with the company beginning to alert some users that placement options could be removed from ad sets, potentially limiting their ability to decide where campaigns appear across Meta’s advertising ecosystem. Taken on its own, the change could look like another fairly minor Ads Manager
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Meta is trying to move Meta AI from the sidelines of the AI market into the middle of everyday marketing work. New capabilities can connect Meta AI directly with professional Facebook and Instagram accounts, Meta advertising campaigns and Google Workspace. Businesses can analyse organic performance, review advertising results, benchmark themselves against similar brands, create reports
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Meta’s automated advertising business has reached serious scale. In its latest earnings call, Meta said advertising running through its Advantage+ solutions had reached a $75 billion annual revenue run-rate during the second quarter of 2026. The number needs context. Advantage+ is not a separate $75 billion revenue stream sitting alongside Meta Ads. It reflects advertising
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Meta is using large language models to understand content more deeply across Instagram and Facebook, reshaping how posts are classified, recommended and distributed. Every public Feed and Reels post on Instagram is now processed through an LLM and assessed across factors including its topic, tone and likely audience relevance. Meta is also using its Muse
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Google Search was supposed to be one of generative AI’s first major casualties. As ChatGPT, Gemini, Claude and Perplexity attracted hundreds of millions of users, a seemingly straightforward assumption took hold. Every question directed to an AI assistant represented one fewer search for Google. Recent data suggests the market is behaving rather differently. According to
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Meta has launched Muse Image, its first image generation model developed by Meta Superintelligence Labs, with plans to bring the technology into Advantage+ creative for advertisers. Muse is initially available through Meta AI and parts of Instagram and WhatsApp. Users can generate images from prompts, combine reference photos and edit them by sketching changes directly
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For years, marketers have been told to improve the data they send back to Meta because it helps ads work better. Cleaner conversion events. Better server-side tracking. Stronger match quality. More reliable optimisation. All sensible enough, especially after Apple’s iOS 14.5 update weakened parts of Meta’s old tracking model. Now that same business-shared data may
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Customer service has always had an inbox problem. Meta now wants AI to help businesses answer it. At its Conversations 2026 event in London, Meta announced wider global access to Meta Business Agent, its AI-powered tool for handling customer interactions across WhatsApp, Messenger and, soon, Instagram. The company also introduced a Meta Business Agent Platform,
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