[SMK] AI & Digital Marketing Capability Transformation
Instagram is bringing AI-powered content analysis and planning into Edits, allowing creators to examine their Reels performance, identify audience trends and generate new video ideas directly within the editing app. The upgrade could give Edits, Instagram’s answer to CapCut, a significant advantage by connecting the platform’s performance data with video production. Launched in 2025, Edits
Instagram Edits Gets A Major AI Upgrade Read More »
Meta is extending its AI capabilities beyond Facebook, Instagram and Ads Manager, introducing new integrations that allow its Muse AI agent to work across marketing, customer data, creative production and business applications. The company has launched Muse for Small Business, expanding its recently introduced personal AI agent with connections to platforms including Canva, Shopify, Klaviyo,
Meta Launches AI Agent For Businesses Read More »
Meta is bundling more AI, business and creator tools into a new subscription service called Meta One. The business plans combine verification, account protection, publishing tools, audience insights, additional WhatsApp functionality and greater access to Meta Business Agent. Higher tiers add features such as exportable analytics, team access, business broadcast credits and more agent capacity.
“Meta One” Adds Paid Business Tools Read More »
Meta’s latest AI launch adds another layer to how people may discover brands, products and services across its platforms. Muse, launched on 8 September, is Meta’s new personal AI agent. It can carry out tasks across apps, help with planning and progress longer-term goals. People can use Muse through its own app or directly inside
Meta AI Pushes Deeper Into Brand Discovery Read More »
Meta advertisers may soon lose another familiar control inside Ads Manager, with the company beginning to alert some users that placement options could be removed from ad sets, potentially limiting their ability to decide where campaigns appear across Meta’s advertising ecosystem. Taken on its own, the change could look like another fairly minor Ads Manager
Meta Removes More Advertiser Controls Read More »
Meta is trying to move Meta AI from the sidelines of the AI market into the middle of everyday marketing work. New capabilities can connect Meta AI directly with professional Facebook and Instagram accounts, Meta advertising campaigns and Google Workspace. Businesses can analyse organic performance, review advertising results, benchmark themselves against similar brands, create reports
Meta AI Takes On ChatGPT For Marketing Read More »
Meta’s automated advertising business has reached serious scale. In its latest earnings call, Meta said advertising running through its Advantage+ solutions had reached a $75 billion annual revenue run-rate during the second quarter of 2026. The number needs context. Advantage+ is not a separate $75 billion revenue stream sitting alongside Meta Ads. It reflects advertising
Meta’s AI Ads Engine Hits $75bn Read More »
Meta is using large language models to understand content more deeply across Instagram and Facebook, reshaping how posts are classified, recommended and distributed. Every public Feed and Reels post on Instagram is now processed through an LLM and assessed across factors including its topic, tone and likely audience relevance. Meta is also using its Muse
Meta AI Feeds Expand Organic Reach Read More »
Google Search was supposed to be one of generative AI’s first major casualties. As ChatGPT, Gemini, Claude and Perplexity attracted hundreds of millions of users, a seemingly straightforward assumption took hold. Every question directed to an AI assistant represented one fewer search for Google. Recent data suggests the market is behaving rather differently. According to
Google Search Holds Ground As AI Use Grows Read More »
Meta has launched Muse Image, its first image generation model developed by Meta Superintelligence Labs, with plans to bring the technology into Advantage+ creative for advertisers. Muse is initially available through Meta AI and parts of Instagram and WhatsApp. Users can generate images from prompts, combine reference photos and edit them by sketching changes directly
Meta Pushes Muse Into Ad Creative Read More »