[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

September 2016

Facebook now allows crossposting Video

Facebook has announced an update making it easier to crosspost videos on the platform. Watch this space Now videos can be shared across Pages with different owners for greater exposure. For example, NBC crossposted a video with on America's Got Talent Page and other related Pages to achieve 126 million views. Facebook says crossposting allows publishers …

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Go private with Twitter’s Message Button for brands

The battle for customer complaints – or, shall we say, feedback – continues as Twitter upgrades its embeddable buttons to allow easy access to Direct Messages. Get involved As Facebook moves to promote Messenger as the platform for users to contact brands, shops and companies, Twitter has followed every step of the way. The latest …

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Instagram Stories starts Strong

When Instagram launched the Snapchat-inspired Stories feature in August, it wasn’t the most novel development the platform had ever released. However that hasn’t deterred users, with new data showing Instagram’s latest is off to a strong start. Young guns Research from YouGov reveals that 53% of millennials on Instagram view Instagram Stories weekly, while over …

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Call of Duty shows how brands can win using Snapchat lenses

Activision's Call of Duty has launched a Snapchat sponsored lens to promote the upcoming release of its Infinite Warfare game title. Zombieland Snapchat users in the US were able to access a sponsored lens that transforms their selfies into a zombie face. The metamorphosis happens to the 80s tune "Relax" by Frankie Goes to Hollywood. …

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Martech Mashup: MailChimp and Google Primer tag team

MailChimp has teamed up with with Google Primer to keep marketers across the latest trends while on-the-go. Mail it in Google Primer is an app designed to help educate marketers in easy to digest lessons and videos. MailChimp has joined the party to create three bite-sized lessons to help brands avoid spam filters, get the most …

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