[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Month: November 2017

YouTube outpaces Facebook in New Report

Facebook continues to gain momentum in reach but YouTube remains the most watched online video platform in the world. YouTube takes the lead A sizeable gap has been growing between the world’s favourite steaming site and social media platform. According to a new report from Ampere Analysis, Facebook is now ranked second for online video …

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Facebook eyes LinkedIn’s CV feature

Facebook is testing a new feature allowing users to build and maintain their CV on the platform. Facebook goes professional The new feature will allow users to list education and professional experience as well as relevant contact details, images, and other relevant work information. Though few official details have been released, preliminary reporting suggests the …

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Facebook injects new life into Stories

In the hopes of populating Facebook Stories with active users, the platform is opening the feature to brands, publishers, athletes, non-profits, and celebrities. Ghost town to gain new residence Since its debut, Facebook Stories has received very little activity, nothing compared to Snapchat Stories or even its Instagram subsidiary. The social network giant hopes high …

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Mobile video ads come to LinkedIn

LinkedIn has announced it's currently beta testing video ads as Sponsored Content. Much ado about video In the wake of enabling native videos to user profiles, LinkedIn is now exploring the advertisement potential of sponsored promotional content. Prudential Financial and Microsoft Canada are among the first to test. Video ads will autoplay as standalone clips …

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Teens favour Snapchat and Instagram

eMarketer's latest findings show teens are engaging more with Snapchat and Instagram, and less with Messenger. Messaging is so passé The research firm calculated lowered growth projections for Facebook Messenger from 2017 through 2021. Even thought Messenger’s 1.2 billion users proved to be championing the chat app market with a 7.5% increase since 2016, ages …

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