[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

November 2020

Instagram Expands Branded Content Campaigns

Instagram Heightens Transparency & Disclosure Instagram has expanded its branded content campaigns. The platform has done this in three key ways: Branded Content tags Branded Content ads Product tags What's New About Branded Content Tags? Branded Content tags will help increase transparency across Instagram and disclose when creators are sharing branded content. They are being …

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Working With Facebook Ad Support To Fix A Disabled Account

Where do I get Facebook Ads support? Facebook provides limited support for advertisers. If you have a Business Manager account, depending on your ad account Facebook may provide access to you with their live chat. Go to Facebook Help Centre Scroll down and you may see this live chat or email option. If you can’t …

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Instagram Rolls Out Biggest Redesign In Years

Instagram Doubles Down On Reels & Shopping Instagram has unveiled a significant new redesign focusing on Reels and Shopping. TikTok competitor Reels has been handed prize real estate within Instagram, while the Shop tab has also elevated. The Activity and Compose button have been moved to make room. Instagram’s latest user interface reshuffle, further highlights …

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TikTok To Top 1.2 Billion Users in 2021

TikTok Forecast To Continue Its Phenomenal Growth TikTok is forecast to continue it’s phenomenal growth by smashing one billion monthly active users by 2021. Mobile data and analytics company App Annie has predicted that TikTok will join an elite club of platforms such as Instagram, Facebook Messenger, WhatsApp, YouTube and WeChat – who all have …

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Google Announces New SEO Ranking Signals From May 2021

Google Puts Marketers On Notice  Back in May, Google announced that page experience would be included in Google Search ranking. Now we’ve got a roll-out date. May 2021 will be the date everyone has to prepare for as page experience signals in rankings will come into effect. Brands and marketers should be focused on making …

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Google Podcast Manager’s Improved Listener Insights

Google Launches Podcast Manager Google has announced a feature that should interest podcasters, publishers and content producers. It’s called Google Podcast Manager. The Google Podcast Manager dashboard now allows creators to see how well their podcasts are performing in Google Search. Back in August 2019 Google announced that podcasts could be played directly from desktop …

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Instagram Live’s New Four-Hour Broadcasts & Badges

Instagram Ups The Ante As Live-Streaming Booms  Instagram has announced a series of changes to Instagram Live, aimed at both brands and influencers alike, impacting production, editing and amplification. The headline change is expanding Instagram Live broadcasts, so as to be more in line with Facebook Live, which has a four hour limit for live …

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Microsoft Launches Smart Google Analytics Challenger

Free Web UX Tool Offers Visual Heatmaps, Session Playbacks & More Microsoft has announced the launch of a free-to-use behavioural analytics tool called Microsoft Clarity. Clarity, as the name suggests, is designed to help users go down the rabbit hole and see precisely what users are doing on their site, which can lead to more …

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Pinterest’s Latest Ecommerce Bonanza

New Tools To Curate, Feature & Measure eCommerce Offering Pinterest has announced five new updates aimed at helping businesses create a storefront, sell their products and better understand results. And, it’s not just Woolies and Countdown, getting the reindeers out early this year. Pinterest reports that users are searching for Christmas ideas earlier than ever …

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