[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Month: October 2017

LinkedIn brings new focus to Freelancers

LinkedIn is sharing the stories and experiences of freelancers, as part of LinkedIn ProFinder’s anniversary. Many streams makes a freelancer According to LinkedIn’s analytics, 25% of freelance professionals come from entirely different fields than their current chosen industry. While 13% undergo new education to enter freelancing. New legislation in the US that gives freelancers more …

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Levi’s weaves Google into fashion wearables

Wearables are taking another step to the mainstream, with Levi Jeans launching a Google-connected fashion jacket. Functional fashion Levis boast about their history of product innovation. Now, it’s partnering with Google to deliver a ‘first of its kind in wearable technology’. It specifically intended to be a fashion item ‘that keeps users connected… without missing …

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Facebook Collection Ads bring Catalogues to Mobile

Facebook has been testing new templates for Collection Ads, to help transition print catalogue culture to mobile devices. Retailers get new creative format Facebook unveiled a new format for Collection Ads last March. Collection uses video to bolster sales for retailers through ad units of video, coupled with four products. The new templates are meant to …

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Do round Facebook Page Profile Pics attract more engagement?

Facebook recently announced their move toward corner-less Facebook profiles to create “a more engaging look for your page profile.” The future is circular According to Facebook’s Social Pro Daily page, profile pictures will be rounded in News Feed and Timeline sections, but remain square on users’ page covers. The change follows the social media giant’s …

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Snapchat Europe unveils On-Demand Geofilters for mobile

Snapchat now lets European users purchase Geofilters from their phones in order to mark special events. The future is filtered Geofilters can be purchased from £5.99 to cover map areas from 1800 square meters. This can be expanded to up to to 450,000 square meters. Users can set their Geofilter to last from a few …

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