[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

May 2020

Google My Business’ New COVID-19 Features

Google Expands Scope Of GMB, With New Booking & Ecommerce Features Google has released a series of updates to help organisations better communicate timely service disruptions and changes via Google Search and Maps. The new features have launched via Google My Business and further cement its status as a must-use communications tool. Unsurprisingly, since the …

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Google Goes After Social With New Discovery Campaigns

Discovery Ads Are Finally Live Across YouTube, Gmail & Google Discover Google advertisers might have noticed a welcome surprise in their ad accounts in recent weeks. No, not the COVID-19 busting $1,000 ad credit Google has been touting, but a new, much-awaited campaign type, Discovery ads. Announced at Google Marketing Live in 2019, Discovery ads …

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Facebook’s Huge eCommerce Update

Facebook Launches Shops, Insta Shopping Tab, Shoppable Live Streams, & More “Liking” things on social media is alright. Buying tho? That’s hot. If Mark Zuckerberg has his way, that is exactly what Facebook’s 2.6 billion users will begin the new post-lockdown era doing. When they’re not butchering Dalgonas. Facebook’s new e-commerce suite, Facebook Shops, announced recently …

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Facebook Aquires Giphy, Integrates With Instagram

Instagram & Giphy Combine For Improved Story Experience Facebook announced on Friday that it is buying the popular GIF-making and sharing website Giphy for a reported price of $400 million. The deal will see Giphy integrating with Instagram, making its vast GIF library easier to crawl and navigate, injecting even more vava-voom into Instagram Stories …

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Facebook Rooms Launches For Groups & Events

Facebook Video Niches Down With Live Video Chats Following Facebook's recent mega video release, Facebook has announced an expansion of its new Zoom-like Messenger Rooms feature. Messenger Rooms is Facebook's new video conferencing service. With Messenger Rooms, users can create a Room within Messenger or Facebook, and invite anyone to join the video call, even …

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Google Launches “Curbside Pick-Up” Offering For Businesses

Latest COVID-19 Update Facilitates Contact-Free Options Google has released yet another valuable update to help local businesses during COVID-19: a curbside pickup indicator. The latest update builds upon Google's existing merchant features, allowing businesses to show if they have products in-stock, in-store, and then if items are available via contactless pickup by the roadside. Since …

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Google Launches New Podcasts Manager For Richer Audience Insights

Can Google Dominate Podcasts As YouTube Has Video? Podcasting is becoming big business. Pre COVID-19, Podcasting was poised to be one of the fastest-growing media channels in 2020, according to research from Deloitte, published earlier this year. As per Deloitte's, "Technology, Media, And Telecommunications Predictions 2020" report, it had forecast that the global podcasting business could grow …

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[STUDY] Influencer Marketing Costs Could Fall 25%

The World's Gorgeous & Glam Feel COVID Pinch  A glut of recent studies suggests that the influencer economy is currently not living its best life. Brands have cancelled or looked to postpone influencer activity at scale, with many concerned about both tone and costs. Influencers' sponsored content has experienced a significant decrease week after week …

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