[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Month: July 2022

YouTube & Shopify expand in-stream commerce opportunities 

YouTube has announced a host of new shopping features enabling Shopify merchants to feature their products across their YouTube channels and content. With the launch of the YouTube Shopping on Shopify, merchants can easily integrate their online store with one of the world’s biggest entertainment platforms, reaching over 2 billion monthly logged-in users. David Katz, …

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Instagram Improves Business Discovery Tools Within Instagram Maps

Get ready folks, because if you get your Instagram offering right, you may be about to see a swarm of folk begging you to take their money. That’s because Instagram has updated its Maps offering to include a search feature that users will be able to explore locations around them. Instagram, via Social Media Today …

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Google Announces Ads Creative Studio for Rich Personalisation

In a move that should appeal to advertisers, Google has announced a new feature called Ads Creative Studio (ACS). After a successful beta launch last year, it’s now available globally. We know that generic, blanket campaigns don’t pull in the results that personalised adverts do – and the data backs that up. According to Google, …

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Google Releases New Metrics for Google Analytics 4

The A in GA4 just got juicer as Google Analytics 4 has introduced three new metrics to the platform. The trio will be available across surfaces such as explorations, segments, audiences, reports and the Google Analytics Data API. The new dimensions and metrics are bounce rate, UTM term and UTM ad content and conversion rate. …

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Instagram Expands Reels Template Access, Speeding Up Video Creation

With both Instagram and now Facebook shifting focus to Reels, the pressure for brands and marketers to jump on board the Reels bandwagon has been racked up, but it’s not always easy to know where to start. Not all businesses automatically lend themselves to creating short-form videos, and not all marketers have that experience in …

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Instagram & Facebook Business Support Gets An Overdue Upgrade

A lack of contact and support for Facebook and Instagram has caused frustration for marketers for years, but now it looks like that issue could be solved for some people. Why? Because Meta has upgraded its business support options. Now called Meta Pro Team, small businesses have a way to get one-on-one support for a …

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Meta Announces New Creator Marketplace For Influencer Activity

Meta has added more ways for creators to make money on Instagram and Facebook and is expanding its existing monetisation tools to more people. Its main addition is a Creator Marketplace on Instagram. Creator Marketplace is where creators can go to be discovered by brands for potential partnership opportunities. Mark Zuckerberg, Facebook “We’re testing a …

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Instagram Converts All Videos To Reels In New Test

In news that will surprise absolutely nobody, Instagram has said it’s working on more changes to Reels. TechCrunch revealed that all videos will be automatically converted into Reels. Testing is being carried out with select users around the world and is part of efforts to “simplify and improve the video experience on Instagram”, a Meta …

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