[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Month: December 2020

Facebook Moves Into CRM, Following Kustomer Acquisition

Facebook Looks To Provide A Unified Customer View  Facebook has acquired Kustomer, a company that aims to provide customer service agents with the tools to do their job more effectively. The Wall Street Journal reported that Facebook spent $1 billion on Kustomer, which uses data to provide customer service agents with a complete picture of …

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Snapchat Forks Out $1m Daily For Viral Hits

Snapchat Clones TikTok & Reels With "Spotlight" After being on the sharp end of Instagram, Facebook, Twitter, Whatsapp, Google, LinkedIn, YouTube and now even Spotify ripping off Stories, Snapchat has discovered that “borrowing” other people’s ideas can work quite well. With new kid on the block, TikTok, running amok, Snapchat has sort to get in …

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YouTube Ad Costs Could Tumble With Policy Update

YouTube Unlocks Ad Space, But There's A Catch YouTube has recently announced a series of changes for pre-roll video advertising, which will lead to a significant increase in ad space and hopefully, a reduction in costs for marketers. However, its means of achieving this has raised eyebrows, via a controversial policy update. What’s YouTube’s Thinking …

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