[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Month: June 2022

Apple’s Ad Business Goes from Strength To Strength

Apple’s advertising arm has gone from strength to strength over the last 12 months, according to data released in its latest earnings report. JP Morgan lead analyst Samik Chatterjee forecasts that Apple could bring in $6 billion in revenue from mobile advertising in 2025. Advertising with Apple has seen a broadening appeal since 2021 after …

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Instagram & Facebook Algos To Be Overhauled, According To Meta Leak

To further combat the threat posed by TikTok, Meta has huge plans in the works for the Facebook and Instagram algorithm. In an internal memo leaked to Verge, a Meta executive said that Facebook’s feed will start recommending posts to users regardless of where they came from. Furthermore, Messenger and Facebook will be reunited after …

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LinkedIn Announces New Facebook Style “Business Manager” Tool

LinkedIn has launched a new tool to make the lives of those who manage a lot of ads, Pages or people easier. As the temporary arrangements of those lost pandemic years become more permanent, it’s becoming more important to manage your affairs online. Business Manager seeks to do just that. Gyanda Sachdeva, Vice President, Product …

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Facebook Working On Privacy Friendly “Basic Ads” Product

Facebook is developing a new ad product that doesn’t use advanced targeting, reports Business Insider. According to the site, Meta wants to launch a privacy-friendly Facebook ads format that uses less data for targeting. Called Basic Ads, BI said that two ad buyers from separate agencies told it that it will be aimed at marketers …

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Instagram and Facebook Reels get new stickers, longer clips and more

Once again Facebook has announced a new range of updates for its TikTok competitor, Reels. The most eye-catching of these updates is the ability to create longer clips. Maximum length is being increased by 30 seconds, from one minute up to 90 seconds. Meta, the company that owns Facebook and Instagram, has been testing this …

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[Study] LinkedIn InMail: How To Boost Response Rates

One of the major growth drivers in social media in 2022 is messaging. Something highlighted by Instagram chief Adam Mosseri in December when he outlined Instagram’s main priorities for 2022 alongside Mark Zuckerberg, more recently. Mark Zuckerberg, Meta CEO, Feb 2022 “Now I also want to call out business messaging, since it’s an area where …

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Google Announces Shorts Ads, New Creative tools, Performance Max Updates & More 

Google’s keynote annual event, Google Marketing Live, heralded the announcement of a raft of updates to Google Ads. Automation, video ads and new technologies were the main focus of the keynote, which told us about an impressive array of new changes. There’s a lot to get through here, so let’s not waste any time. New …

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