[SMK] AI & Digital Marketing Capability Transformation
Apple’s long-promised Siri overhaul is finally arriving, after years in which asking Siri anything remotely complicated often felt like a test of patience rather than artificial intelligence. The new Siri AI is designed to fix that. It can understand personal context across messages, emails, photos and other information on the device. It can interpret what […]
Apple Intelligence Pushes Into Brand Discovery Read More »
Apple has officially teamed up with Google in a landmark multi-year deal that puts Gemini AI models at the heart of its future AI strategy, including a long-awaited revamp of Siri. This agreement signals a major pivot for Apple, which is turning to an external partner to accelerate its foundation model development and expand its
Google AI To Power Apple’s Siri Read More »
Apple is looking to follow in Google and Meta’s footsteps by bringing the power of AI to its Apple Store ad campaigns, reports Business Insider. It’s currently testing a new tool which looks a lot like Google’s Performance Max and Meta’s Advantage+ automated ad placement models, which could lead to more ads being delivered across
Apple Ads Mimics Google and Meta With Latest AI Tests Read More »
Apple has released Apple Business Connect, a service similar to Google Business Profiles, for organisations looking to capitalise across the iOS ecosystem and beyond. Apple Newsroom “(It) is a free tool that allows businesses of all sizes to claim their location place cards and customize the way key information appears to more than a billion
Apple Launches Apple Business Connect For Maps, Messages, Wallet, Siri and more Read More »
Apple’s advertising arm has gone from strength to strength over the last 12 months, according to data released in its latest earnings report. JP Morgan lead analyst Samik Chatterjee forecasts that Apple could bring in $6 billion in revenue from mobile advertising in 2025. Advertising with Apple has seen a broadening appeal since 2021 after
Apple’s Ad Business Goes from Strength To Strength Read More »
It is not really a stretch to say that social media ads are not currently working as well in March 2022 as they were in March 2021. Facebook ads were dramatically downgraded by Apple’s iOS changes in April 2021, impacting how data is used across the platform. As Apple opted out tens of millions of
Facebook Offers Ads Guidance For Struggling Businesses Read More »