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Apple

Apple Ads Mimics Google and Meta With Latest AI Tests

Apple is looking to follow in Google and Meta’s footsteps by bringing the power of AI to its Apple Store ad campaigns, reports Business Insider.  It’s currently testing a new tool which looks a lot like Google’s Performance Max and Meta’s Advantage+ automated ad placement models, which could lead to more ads being delivered across …

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Apple Launches Apple Business Connect For Maps, Messages, Wallet, Siri and more

Apple has released Apple Business Connect, a service similar to Google Business Profiles, for organisations looking to capitalise across the iOS ecosystem and beyond. Apple Newsroom “(It) is a free tool that allows businesses of all sizes to claim their location place cards and customize the way key information appears to more than a billion …

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Apple’s Ad Business Goes from Strength To Strength

Apple’s advertising arm has gone from strength to strength over the last 12 months, according to data released in its latest earnings report. JP Morgan lead analyst Samik Chatterjee forecasts that Apple could bring in $6 billion in revenue from mobile advertising in 2025. Advertising with Apple has seen a broadening appeal since 2021 after …

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