[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

January 2017

eBay Authenticate launches for high-end goods

eBay Authenticate has recently launched, allowing sellers and retailers to verify high-end goods. The Real McCoy Sellers must opt-in to Authenticate, which works on a fee-based system calculated by the type of goods being sold.  Once you're signed up, listings will display that they're covered by Authenticate. After your item is sold, it's assessed by …

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Martech Mashup: MailChimp’s Mobile Dashboard

MailChimp has kicked off 2017 with a shiny new mobile dashboard for brands. Mobile mail MailChimp Mobile, accessed via the MailChimp app, gives you a snapshot into your campaign metrics. This includes audience growth, engagement, and e-commerce performance. Data is displayed in an easy-to-digest visual format. The dashboard is arranged into tabs similar to its desktop …

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LinkedIn’s massive redesign looks flashy, and a little like Facebook

LinkedIn has unveiled a massive redesign to its desktop, in a bid to make the platform less cluttered, and arguably more like Facebook. Fresh start The update is LinkedIn's biggest ever overhaul, and features larger icons for better navigation, always-on Facebook-style chat windows, a universal search bar, and tweaked colour palette. LinkedIn says the feed …

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Advertising Standards and Social: An Explanation

The Advertising Standards Board (ASB) is the advertising industry’s self-regulatory body and reviews complaints about advertisements against various (mostly) voluntary industry codes. Complaints can be about any form of advertising – including on social media. What happened? The ASB received complaints about a pop up ad on Facebook for the movie Sausage Party. The ad showed …

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Facebook: Share multiple Instant Articles in one post

Instant Articles launched on Facebook one year ago. To celebrate the first birthday, Facebook now lets you share multiple Instant Articles in a single post. Instant Karma? Publishers can now select the articles they'd like to share, and include a cover image or video before posting their Instant Articles. Users on iOS and Android can …

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Facebook Reach and Frequency Buying Explained

To run successful brand and direct response campaigns, marketers need to get the right message to their audience more often. Understanding what is Reach and Frequency buying Facebook currently offers a few different payment options for ad targeting and measurement: dynamic auction bidding, fixed-price bidding, and reach and frequency buying. Reach and Frequency (R&F) is …

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