[SMK] AI & Digital Marketing Capability Transformation
eBay Authenticate has recently launched, allowing sellers and retailers to verify high-end goods. The Real McCoy Sellers must opt-in to Authenticate, which works on a fee-based system calculated by the type of goods being sold. Once you're signed up, listings will display that they're covered by Authenticate. After your item is sold, it's assessed by
eBay Authenticate launches for high-end goods Read More »
Snapchat has introduced two new features that brings gives users more control, and brands a new look in. Search N Snap Snapchat now features a search bar at the top of the app. This means you can look up friends, brands, and other users. The second updates allows users to upload video and photos to
Snapchat gives more control to users, opens door to brands Read More »
If the best way to get your Instagram uploads in front of more eyes is to use hashtags, why does typing tags have to be such a drag? One developer, frustrated by this very problem, has released a new app Magnify that could solve this modern conundrum. Shareable imagery Taking advantage of Android's Accessibility Service,
Magnify your Instagram hashtag game Read More »
MailChimp has kicked off 2017 with a shiny new mobile dashboard for brands. Mobile mail MailChimp Mobile, accessed via the MailChimp app, gives you a snapshot into your campaign metrics. This includes audience growth, engagement, and e-commerce performance. Data is displayed in an easy-to-digest visual format. The dashboard is arranged into tabs similar to its desktop
Martech Mashup: MailChimp’s Mobile Dashboard Read More »
There's been a lot of talk about Virtual Reality (VR) of late. But sometimes it's hard to see how wearing a headset fits in with you marketing plan. Now Facebook has released a report outlining how VR and social can work together. Cyber and social space Facebook commissioned Neurons Inc to study how people reacted
Facebook: How VR works with social Read More »
LinkedIn has unveiled a massive redesign to its desktop, in a bid to make the platform less cluttered, and arguably more like Facebook. Fresh start The update is LinkedIn's biggest ever overhaul, and features larger icons for better navigation, always-on Facebook-style chat windows, a universal search bar, and tweaked colour palette. LinkedIn says the feed
LinkedIn’s massive redesign looks flashy, and a little like Facebook Read More »
Facebook has just released some important updates for Facebook Live, designed to give more customisation options and tools for publishers. Here's what you need to know. Live from Web Brands can now go Live on Facebook through a web browser linked to your Page. Until now most Live broadcasts were recorded on mobile. Facebook says this
Facebook Live updates: What you need to know Read More »
The Advertising Standards Board (ASB) is the advertising industry’s self-regulatory body and reviews complaints about advertisements against various (mostly) voluntary industry codes. Complaints can be about any form of advertising – including on social media. What happened? The ASB received complaints about a pop up ad on Facebook for the movie Sausage Party. The ad showed
Advertising Standards and Social: An Explanation Read More »
Instant Articles launched on Facebook one year ago. To celebrate the first birthday, Facebook now lets you share multiple Instant Articles in a single post. Instant Karma? Publishers can now select the articles they'd like to share, and include a cover image or video before posting their Instant Articles. Users on iOS and Android can
Facebook: Share multiple Instant Articles in one post Read More »
To run successful brand and direct response campaigns, marketers need to get the right message to their audience more often. Understanding what is Reach and Frequency buying Facebook currently offers a few different payment options for ad targeting and measurement: dynamic auction bidding, fixed-price bidding, and reach and frequency buying. Reach and Frequency (R&F) is
Facebook Reach and Frequency Buying Explained Read More »