[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Month: March 2020

Facebook Shifts Focus To Live Video

Live In Lockdown With around 2.5 billion people worldwide operating under some kind of lockdown, the demand for human connection has never been stronger. In a virtual sense, the most effective means of achieving this is via live-streaming, hence enterprise video conferencing tool Zoom's entry into the vernacular. With the accompanying terrors of Zoombombing etc. …

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Organic Social Grows In Focus As Social Ad Spend Culled

Ad Spend Down But Not Out Earlier this month, eMarketer updated its global advertising forecast, writing down spend levels due to the impact of COVID-19. Jasmine Enberg, eMarketer Senior Analyst  “In 2020, we expect total media ad spending worldwide will reach $691.7 billion, up by 7.0% from 2019. That’s a decrease from our previous forecast …

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Google My Business Running On Limited Functionality

Google Trims Back GMB Due To COVID-19 Struggles  Having staff working remotely presents challenges for all organisations, large and small. Including giants like Google and Facebook. Naturally, as businesses calibrate, select services and offerings are likely to be impacted. For Google, it has announced in recent days that Google My Business is running on limited …

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Facebook Campaigns Melting down Due To COVID-19

Ad Disapprovals & Spam Notifications Explode As Facebook AI Struggles Surging consumer usage and moderation challenges are likely to spell trouble this week for communicators on Facebook and Instagram, according to Mark Zuckerberg. With unprecedented numbers of people working from home, deciding to stay home, forced into self-isolation or being out-of-work, time online is mushrooming. …

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What’s up with Facebook Audience Fatigue

Social Media Audience Fatigue Is A Silent Campaign Killer Audience fatigue is a real issue when running social media campaigns. Unlike, say, within search. After all, how many times a year do you search "cheap flights to London"? Search, be it paid or organic, tends to unlock fresh audiences daily, which is why Google Ads …

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[NEW STUDY] Social Engagement Rates By Vertical

Facebook Engagement Remains Flat, While Instagram Drops 23% Social media engagement is a fickle beast. Not only does it vary between channels. No surprises there. But, it also varies considerably between industries. As the latest version of Rival IQs annual Social Media Industry Benchmark Report makes clear. The data draws on the social media performance of …

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Reddit Chasing Marketing Dollars With Trending Takeovers

Reddit Is Fast Becoming A Serious Marketing Channel Reddit is one of marketing’s great underutilised opportunities. According to Alexa, it’s the fifth top digital property in both Australia and New Zealand. Only trailing the big three, Google, Facebook and YouTube in Australia. While in NZ, it trails the same, plus Trade Me. In December, Reddit …

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Apple Allows Marketers To Push Ads In App Notifications

Push Notifications Can Now Be Used For Advertising As of last week, marketers can now send ads and other promotions as push notifications to apps available within the Apple App Store. In a highly understated move, Apple introduced the change within its App Store Review Guidelines, updated last week in line with new features introduced …

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