[SMK] AI & Digital Marketing Capability Transformation
Multiple Text Optimization Launches In Facebook Ads Manager Facebook is this week rolling out a new responsive ad feature known as Multiple Text Optimization. As per the screen-shot above, the new feature allows advertisers to create several versions of headlines, ad copy and descriptions for ads. Facebook’s ad delivery system then dynamically serves up the
Facebook Expands Responsive Ads Read More »
Google's "BERT" Update Will Impact 1 in 10 Search Queries Google has announced its most important search update in almost five years, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. According to Google, BERT helps better understand the nuances and context of words in searches, enabling Google to better match those queries with more
Google Announces Biggest SEO Update In 4 Years Read More »
LinkedIn Launches Events Hub For Face-to-face Networking After 15 years of trying to convince that world that “networking on the interweb was the future”, LinkedIn has finally thrown in the towel and launched an offline event offering. Computers are good, I suppose, but you can’t beat the real thing. LinkedIn Events is now live worldwide
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Google Search Beta Will Capture Leads Directly From Results Page Google is testing a new way for businesses to capture customer information with lead form extensions for Google Ads. The new beta functions very similarly to Facebook Lead Ads, in that Searchers can submit their information directly from the search ad. See image above via
Google Takes On Facebook With New Lead Gen Campaigns Read More »
Reports Claim Organic Reach Is Shifting To Mimic Ad Reporting According to reports circulating over the weekend, Facebook is expected to introduce changes imminently to how organic reach is calculated. The changes were first announced by social media expert, Matt Navarra, who claimed that the changes would be going live between 17th – 28th October.
Is Facebook Recalculating Organic Reach? Read More »
New Group Ads Trial Acts As Extension Of News Feed Ads It was always going to happen, wasn’t it? Wherever the attention shifts ads follow. Facebook is reportedly trying out ad placements it the Groups tab, where users can view content from all the Groups they belong to, according to Ad Week. The test includes
Facebook Testing Ads In Groups Read More »
Social Media Now Accounts For 13% Of Global Adspend Global social media ad spend will grow 20% this year, reaching $84 billion, according to Zenith, a media agency. According to Zenith’s data, social media advertising will account for 13% of total global ad spend, overtaking newspaper and magazine investment. Advertisers’ combined expenditure on newspapers and magazines
Social Marketing Spend Up 20% Read More »
Stories: Less Pressure, More Rapid-Fire & Stickier for Users Since early 2018, Mark Zuckerberg and Co. have been banging the drum for the Story content format. The eventual decline of the traditional social media news feed is all but an expected inevitability. Stories were a cornerstone of Snapchat’s initial success and have been pivotal in Instagram’s
Facebook’s New Stories Templates Read More »
140m+ Businesses Active On Facebook Platform At the start of 2019, Mark Zuckerberg laid out the future for his vast communications empire, with privacy, and messaging in particular, at its core. “In a few years, I expect future versions of Messenger and WhatsApp to become the main ways people communicate on the Facebook network. We
Facebook Messenger Offers Richer Engagement & Better Ads Read More »
LinkedIn Upgrades Audience Targeting LinkedIn has just pushed live several new tools to help marketers on its platform bolster the effectiveness of their targeting, in keeping with similar launches from earlier in the year The most notable update of the recent release is perhaps the new audience forecasting information which sits within the Campaign Manager
LinkedIn Upgrades Campaign Manager Read More »