[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

September 2020

LinkedIn Redesigns, Launches Stories Globally & More

First Major LinkedIn Product Redesign In Five Years  After five years, LinkedIn has finally got round to their much-needed redesign and added a ton of interesting products, in what is quite a sizeable update rather than just a cosmetic overhaul. Sure, they have tried to make the platform easier to navigate, more intuitive, and all …

LinkedIn Redesigns, Launches Stories Globally & More Read More »

Google My Business & Local Campaigns’ Expanded Offerings

Maximising New Google My Business Attributes As COVID-19 ebbs and flows, and safety measures evolve, being able to communicate these changes effectively to consumers, staff, and stakeholders becomes paramount. For organisations looking to meet these needs head-on, Google My Business is a must, with the tool growing in stature every quarter. Within an organisation's Google …

Google My Business & Local Campaigns’ Expanded Offerings Read More »

Facebook Launches New Business Suite Management Tool

Business Suite Streamlines Facebook, Instagram & Messenger Marketing  Managing Facebook, and its extended family of apps, day to day can be a painful experience. Over the years, as the Facebook network has grown and become more sophisticated, day to day execution has become far more challenging, due to the dizzying array of marketing features and …

Facebook Launches New Business Suite Management Tool Read More »

YouTube Launches New Video Conversion Tracking

Engaged View Conversions Could Solve Video Attribution Conundrum  Since 2013, the amount of time people spend viewing online video has multiplied across the world, at an average rate of around 32% per annum. The consistent upswing in consumption is mainly attributable to improvements in display sizes and quality of mobile devices, faster mobile data connections, …

YouTube Launches New Video Conversion Tracking Read More »

LinkedIn Pages Get Events & Staff Upgrade

LinkedIn's Big Corporate Events Push Continues  LinkedIn has released a series of Page updates looking to super charge events, analytics and advocacy. LinkedIn has been iterating on its Events product through 2020, as COVID puts virtual events in the spotlight. Through this year, LinkedIn Events has become more visible within both News Feed and notifications, …

LinkedIn Pages Get Events & Staff Upgrade Read More »