At Google Marketing Live 2026, Google spelled out how ads are being pushed deeper into AI-assisted journeys: answers, product discovery, shopping recommendations and lead conversations. It introduced new Gemini-built ad formats in Search and AI Mode, including Conversational Discovery ads, Highlighted Answers and AI-powered Shopping ads. It also expanded Direct Offers for shoppers and introduced […]
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For years, marketers have been told to improve the data they send back to Meta because it helps ads work better. Cleaner conversion events. Better server-side tracking. Stronger match quality. More reliable optimisation. All sensible enough, especially after Apple’s iOS 14.5 update weakened parts of Meta’s old tracking model. Now that same business-shared data may
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OpenAI is expanding ChatGPT ads into five more markets and testing multi-advertiser placements that can show several sponsored results inside a single ChatGPT ad unit. The company is extending geographic targeting beyond the US, Canada, Australia and New Zealand to include the UK, Japan, South Korea, Brazil and Mexico. The move pushes ChatGPT ads from
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Meta is expanding its AI advertising strategy beyond its own ecosystem, launching new AI connectors that allow advertisers to manage and analyse Meta campaigns through external AI assistants and agent platforms including ChatGPT, Claude and Perplexity. On the surface, the announcement looks like a workflow update. In reality, it signals something much bigger about where
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Early ChatGPT ad data suggests conversational AI rewards relevance over persuasion. Analysis from Adthena, based on more than 50,000 daily ChatGPT ad placements across 600 advertisers, found that the most common high-visibility ads are short, highly specific and tightly aligned to the user’s original prompt. Top-performing headlines observed in the study averaged around 30 characters,
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OpenAI is taking a major step toward turning ChatGPT ads into a scalable advertising platform, introducing self-serve campaign buying, CPC bidding, and improved measurement capabilities. Until now, ChatGPT advertising has operated as a tightly controlled pilot programme, largely limited to major brands and agency partners. The latest updates signal a shift toward broader adoption, opening
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Meta is evolving its ad ecosystem around three areas: culture, creators, and AI. Recent updates across Reels, partnership ads, and generative tools show how these elements are becoming more tightly integrated, with implications for how brands plan, produce, and optimise social campaigns. Culture Is Now A Planning Input One of the more notable developments, highlighted
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Meta is set to overtake Google in global ad revenue for the first time in 2026, marking a significant shift in how digital advertising value is being created and captured. According to Emarketer, Meta is projected to generate $243.46 billion in ad revenue this year, narrowly ahead of Google’s $239.54 billion. That would give Meta
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Meta has introduced a new Adaptive Ranking Model for ad delivery, aimed at improving performance while reducing the cost of reaching high value users. The update is already delivering measurable gains. Meta reports a 3% lift in conversions and a 5% increase in click-through rates on Instagram since rollout . More importantly, it reflects a
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OpenAI has expanded ChatGPT advertising beyond the US, with Australia among the first international markets to go live. The rollout marks a shift from early testing to broader scale, as the company builds a new advertising channel within its AI products. That expansion comes as ChatGPT usage continues to accelerate across markets. In Australia, usage
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