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LinkedIn Ad Costs Surge As Businesses Flee X (Twitter)

LinkedIn ad prices have rapidly increased as more brands leave X (formerly Twitter), reports the Financial Times. In some cases, ad costs have risen by up to 30%, and Search Engine Land reports that some media buyers are seeing 1,000 impressions for a premium LinkedIn campaign cost $300. Why businesses favour LinkedIn Despite the higher …

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Meta Launches New Lead Generation Ad Tools, AI Features, And CRM Partnerships

Meta has announced a suite of new lead generation tools, AI features and a CRM partnership to help marketers sign, seal and deliver new customers. One of those features is full campaign automation for lead generation campaigns. Powered by Meta Advantage, lead generation marketers can use AI to streamline and increase the effectiveness of targeting, …

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Meta Announces New Generative AI Tools For All Businesses

Meta has announced its first suite of generative AI features for ad creation. Meta says the features, which include AI elements for background generation, image expansion and text variation, will help maximise productivity, personalisation and performance. Meta’s new AI tools All three features will call on AI to help marketers dream up creative options for …

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Meta Branded Content Comes To Ads Library

Meta has upgraded its Ads Library to include the option to track branded content campaigns. The feature, called Search Branded Content, lets marketers search the Ads Library database by platform, date range and username. The new feature can be found on the front page of Ads Library, making it easily accessible.  Comprehensive Branded Content Search …

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Amazon Expands Sponsored Products ads To Pinterest, BuzzFeed, Mashable and More

Amazon’s Sponsored Product ads will now appear on third-party apps and websites such as Pinterest, BuzzFeed, LIfehack, Mashable, Raptive and Hearst Newspaper sites, although it’s worth noting that this list may increase as Amazon expands the scope of Sponsored Product ads. Alongside the expansion of ad outlets, Amazon has also spent some time refining the …

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TikTok Boosts Engagement With New “Interactive Add Ons”

TikTok’s new Interactive Ads-Ons are designed to engage In-Feed Ad viewers with interactive elements such as popups and stickers. According to research conducted by TikTok (so take this with a pint of salt), viewers who engage with brand videos are far more likely to purchase a product from that brand vs those who haven’t. TikTok …

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