[SMK] AI & Digital Marketing Capability Transformation
LinkedIn is giving advertisers far more freedom to vary creative without manually building every version of an ad. Flexible Ads allow brands to provide multiple images or videos, headlines and descriptions, then let LinkedIn combine those elements into different executions and optimise delivery according to performance. Around that, LinkedIn is expanding AI Ad Variants, Draft […]
LinkedIn Lets AI Multiply Ad Creative Read More »
Google is testing a more controlled route into AI Mode, allowing text ads from traditional Search campaigns using exact and phrase match keywords to appear when user intent is sufficiently clear. Google has been steadily pushing more of Search advertising towards AI-led targeting, matching and creative. AI Max can expand beyond an advertiser’s existing keyword
Google Expands Search Ads Into AI Mode Read More »
Canva has rolled out more than 100 updates across its Visual Suite, expanding how teams create, edit and move work between formats inside the platform. The latest changes span presentations, video, Docs, Sheets, Whiteboards and Canva AI, with more emphasis on moving between different forms of creative work without repeatedly rebuilding assets or switching tools.
Canva Expands AI Creative Workflows Read More »
AI is starting to change the economics of media buying at the same time that CMOs are already under pressure to get more from flat budgets and leaner teams. Gartner expects more than 70% of global advertising spend to flow through self-service platforms where AI materially influences how media is bought, priced and delivered by
[STUDY] AI Puts Pressure On Client Agency Relationships Read More »
ChatGPT Ads has reached a US$1 billion annualised revenue run rate less than 200 days after launch, giving OpenAI an advertising business of meaningful scale far sooner than many would have expected. The company says tens of thousands of advertisers are already using the platform, while self-service buying has now expanded across India, Europe, the
ChatGPT Ads Reach US$1bn In 200 Days Read More »
Meta advertisers may soon lose another familiar control inside Ads Manager, with the company beginning to alert some users that placement options could be removed from ad sets, potentially limiting their ability to decide where campaigns appear across Meta’s advertising ecosystem. Taken on its own, the change could look like another fairly minor Ads Manager
Meta Removes More Advertiser Controls Read More »
ChatGPT Ads have been live for six months. That is apparently long enough for people to start deciding whether they work. The available evidence suggests the answer is considerably less satisfying. Some early advertisers are reporting expensive clicks, limited engagement and virtually no conversions. Others claim ChatGPT is already generating qualified B2B leads at substantially
[STUDY] ChatGPT Ads Defy An Easy Verdict Read More »
Google is bringing Gemini much deeper into Google Ads and Google Analytics, with a new generation of AI features designed to help marketers understand performance without digging through reports manually. At the centre is Ask Advisor, Google’s Gemini-powered conversational assistant. It can answer questions about campaign and website performance, investigate changes, generate visualisations and point
Google Boosts Reporting AI In GA4 & Google Ads Read More »
Meta’s automated advertising business has reached serious scale. In its latest earnings call, Meta said advertising running through its Advantage+ solutions had reached a $75 billion annual revenue run-rate during the second quarter of 2026. The number needs context. Advantage+ is not a separate $75 billion revenue stream sitting alongside Meta Ads. It reflects advertising
Meta’s AI Ads Engine Hits $75bn Read More »
Google is moving paid search further away from the traditional keyword model. At the centre of that shift is AI Max, which Google launched last year as a way to give its advertising systems more freedom to interpret search intent, find relevant customers and adapt ads accordingly. Rather than asking advertisers to predict every search
Google Pushes Search Ads Into AI Max Read More »