Meta has announced a new Instagram audience targeting feature that many social media marketers will love. You can now run ads across Facebook and Instagram targeting your account’s followers specifically. Announced towards the end of 2022, the updated Meta ad targeting is still in testing and may not be available to all accounts. Previously, you’ve …
Instagram Audience Targeting Finally Comes To Meta Ads Read More »
Wanna take your advertising to one of the world’s biggest streaming services? You do? Oh, luck’s on your side, as Netflix Basic with Ads is now available. You can now reach consumers in 12 countries (Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US), with more markets to follow …
For advertisers heading into the pointy end of the year, the latest data on online ad costs is enough to make the most seasoned advertiser’s eyes water. A report from LocaliQ has shown that the cost per lead has gone up for 91% of industries advertising on Google. If you’re in the arts and entertainment …
[New Study] Google Cost Per Lead Up 19% Across Industries Read More »
Apple’s ATT data privacy update had some pretty serious implications for Meta’s ad revenue. Estimates put the total loss at a whopping $10 billion of revenue, so it’s no surprise that the geeks have been working harder than ever on new ad products and new ways to keep advertisers interested. New ad features The latest …
Meta Announces New AI, Messaging & Video Offerings Read More »
For businesses hungry to drive inbound sales calls, Meta has introduced some timely new ad launches within its Call Ads offering ahead of the holiday season. Meta has announced a new callback feature for Messenger, offering businesses a new method for generating inbound sales leads. Meta for Business “Running a business means juggling a lot, …
Meta Upgrades Call Ads For Sales & Lead Gen Campaigns Read More »
LinkedIn has announced three new ad tools to help you make the most from your campaigns on the platform. Documents ads, offline conversation data integration and an exciting new Media Library should be available to marketers and advertisers moving forward. The newest and shiniest of the updates is Document Ads. Document Ads let brands advertise …
LinkedIn Launches New “Document Ads” For Lead Generation & Content Marketing Read More »
Meta has introduced a new way for brands and retailers to partner up to sell products on Facebook and Instagram. What are Facebook Collaborative Ads local delivery? Collaborative Ads local delivery will let brands promote products across Meta’s suite of apps while sales are handled by a partner in your consumer’s area. Meta says the …
Meta introduces Collaborative Ads for local delivery on Facebook & Instagram Read More »
Social media marketers rejoice, Meta is making it easier for people to switch between Facebook and Instagram accounts via the Accounts Centre. Additionally, it’s testing ways to make it easier to create new accounts on both platforms. Robert d’Apice, Director of Product Management, Meta “We know that many people use more than one of our …
Meta Makes Managing Instagram & Facebook Profiles Easier Read More »
Google will make it easier for marketers to spot new opportunities, give consumers better adverts and help them engage with your business. To do that, Google is streamlining ad creation and reporting by rolling out workflows and reports that “bring assets together”. There will also be a name change to reflect that relationship better – …
For businesses in 2022, digital marketing measurement and evaluation are a significant headache. As the online privacy net tightens, digital channels have less data to play with and several more hoops to jump through to link cause and effect, resulting in an increasingly complicated and convoluted reporting landscape. New and updated measurement tools are proliferating, …
Google Simplifies Measurement With “Google Tag” Updates Read More »