Instagram is preparing for a future where short-form video alone may no longer be enough. Speaking at the first Scalable Summit in Venice, California last week, Instagram VP of Product Tessa Lyons said the platform is increasingly thinking about how to support content formats better suited to connected TV viewing. “I don’t think short-form vertical […]
Instagram Looks Beyond Short Form Video Read More »
TikTok has introduced keyword controls that give brands more influence over how their content is categorised and discovered. The update allows users to manage the keywords automatically assigned to their videos, offering the option to remove irrelevant terms and suggest more accurate alternatives. Although the feature applies to all users, the strategic value sits firmly
TikTok Boosts Brand Discovery With Keywords Read More »
New data from Buffer’s State of Social Media Engagement 2026 report highlights a clear shift in how audiences interact across major platforms. Engagement is no longer evenly distributed. It is concentrating around platforms that offer clear value, either through professional insight or entertainment. The findings point to LinkedIn and TikTok continuing to command attention, even
[NEW STUDY] Meta And TikTok Battle For Engagement Read More »
Most social strategies still treat platforms as a portfolio decision. Increase TikTok. Defend Instagram. Maintain Facebook. Test LinkedIn. The problem is not budget allocation. It is structural misunderstanding. Emplifi’s 2026 Social Media Benchmarks, built on analysis of more than 200,000 branded profiles across Facebook, Instagram, TikTok, X, YouTube and LinkedIn, shows growth, engagement and visibility
[STUDY] Instagram Growth Holds As Reach Declines Read More »
After years of legal battles and political tension, TikTok’s future in the United States has entered a new phase. A forced restructuring has allowed the platform to continue operating under a US governed joint venture, easing the immediate threat of a nationwide ban. Headlines have centred heavily on American politics, yet the implications stretch far
TikTok’s US Business Got Sold. Now What for Brands? Read More »
Social media posting volumes are exploding, as platforms increasingly reward consistency and frequency over sporadic high-effort content. Across TikTok, Instagram, and LinkedIn, the data is clear: posting more often gives brands and creators more opportunities to reach wider audiences, surface in algorithmic feeds, and tap into fleeting trends. What once felt like overposting is quickly
[STUDY] Social Posting Volumes Are Exploding Read More »
TikTok is quickly emerging as a significant player in the search advertising space, presenting a fresh opportunity for marketers to connect with high-intent audiences. Since launching Search Ads in 2023, TikTok has positioned itself as more than just an entertainment platform, it’s now a discovery engine that rivals Google for younger consumers. At its core,
Gen Z Turns to Social for Discovery Read More »
A fundamental shift is happening in how consumers discover products online. While older generations still rely on Google Search, Gen Z (18- to 27-year-olds) is turning to Instagram and TikTok as their primary sources for product discovery. According to GRIN’s latest report, The Power of Influence, Instagram leads with 30.4% of Gen Z respondents using
Instagram & TikTok Surpass Google for Gen Z Shoppers Read More »
TikTok Shop’s record-breaking Black Friday performance, over $100 million in a single day, showcases the platform’s growing influence on e-commerce, not just in the US but across Western markets. With a unique model blending entertainment and retail, TikTok is poised to lead a surge in social commerce sales in 2024. The rise of TikTok Shop,
TikTok’s Record-Breaking Black Friday Read More »
If you’ve ever struggled to keep up with the relentless demand for fresh, engaging video content, you’re not alone. Whether it’s crafting TikTok ads, building out social media campaigns, or experimenting with video formats for other platforms, producing high-quality videos can be a challenge—especially if you don’t have a dedicated team or endless resources. Enter
TikTok Expands Generative AI Video Tools Read More »