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Meta Culls Facebook Live Shopping, Shifts Focus to Reels  

After a little over two years, Meta has announced it is pulling the pin on Live Shopping. The live stream culling sees Meta shifting its focus to Reels, with the discontinuation of live shopping pencilled in from October 1, 2022. From that date, you will no longer be able to host new or scheduled live …

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Instagram Adds New Editing & Engagement Tools for Reels

It’s been a mixed week or so for Instagram, which announced new tools for Reels but has backed down on other changes after criticism from users, creators and celebs alike. We’ll address that awkward turn-around later because there’s a bit to get through regarding the new features. Until now, Reels has been focused on videos. …

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TikTok Upgrades Ad Reporting With New Attribution Play

To allow marketers and advertisers to better understand the actions a user takes after an ad is clicked, TikTok has updated its advert attribution offering. Called TikTok Attribution Manager, users can customise attribution windows via TikTok Ads Manager. So, what is Attribution Manager, why is it useful and how can marketers make the most of …

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TikTok Launches Branded Mission For Brand & Creator Partnerships

TikTok has launched a new way for creators to make money and brands to develop partnerships with some of TikTok’s most famous faces via its new Branded Mission program. According to the platform, the new ad type will let advertisers crowdsource content from creators, turn the most popular videos into ads and improve brand affinity. …

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Instagram Trials TikTok Style Full-Screen Home Feed

Instagram is testing another feature that’ll have the folks over at TikTok looking on with a wry smile. TikTok’s full-screen main feed display could be coming to an Instagram experience near you. The move makes sense within the short-form video wars as Insta is trying everything in its power to make Reels more popular and …

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TikTok Ads Skyrocket, As It Announces New Pulse Feature

According to the latest findings from Insider Intelligence (formerly eMarketer), TikTok is on track to triple its ad revenue this year, surpassing the revenue of Twitter and Snap combined, TikTok’s ad revenue is expected to triple to $11.64 billion from $3.88 billion in 2021, dwarfing Twitter and Snapchat at $5.58 billion and $4.86 billion, respectively. …

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TikTok Improves Campaign Engagement With New “Add Ons”

TikTok has added another string to marketers’ bows and created a new way to encourage engagement with in-stream ads called Interactive Add-Ons. Interactive Add-Ons incorporate interactive elements to adverts that could tempt viewers to click on your ad. Let’s say you’re a brand that sells beauty products; you could show a video that heavily features …

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Instagram releases auto-generated captions for video

The war between Meta and TikTok shows no signs of slowing as Instagram has announced another fresh update for videos. Videos on Instagram will now have an auto-generated caption option, just like they have over at TikTok. It will be available in 17 languages, with more to follow. Adam Mosseri, Head of Instagram, via Twitter …

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