[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

August 2020

TikTok Tops 690m Monthly Users Globally

TikTok Is Now Third Biggest Western Social Platform With its U.S. operations up in the air and predatory glances from Microsoft and Oracle, TikTok has recently come out swinging as it sues the U.S. government over its impending ban. In its lawsuit challenging the U.S. government over an effective ban that is set to take …

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Facebook Further Expands Brand Shopping Features

Facebook Launches Shopping Tab & Expands Instagram Live Shopping Following on from Facebook’s major eCommerce upgrade in May, Facebook has announced a series of new Shopping features across Facebook and Instagram. Of the flurry announced, the most significant development is perhaps the launch of Facebook Shop, which is a new shopping destination directly within the …

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Facebook Launches Online Paid Events

Facebook Now Offers End-to-end Online Events Solutions  Facebook has announced a significant upgrade for online events, with the introduction of social payments within Facebook. Now Page owners can create an online event, set a price, promote the event, collect payment and host the event, all within Facebook. As if Eventbrite needed more lousy news… Events …

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LinkedIn Finally Clamps Down On Creeps & Idiots

LinkedIn Aims To Wipe Out Inappropriate InMail Messages Dealing with idiots is, alas, part and parcel of communicating on the internet. And the bigger the social footprint one has, the greater the idiot quotient. A point made frighteningly clear in a fascinating recent blog post from Tim Ferris. In most social channels, the brunt of …

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Facebook Upgrades Messenger Chat Website Plugin

Website Visitors Can Now Use Chat Without Logging Into Facebook Facebook launched its Messenger website plugin, Customer Chat, in November 2017. Much like typical website chat functions, Customer Chat allows customers to talk directly with businesses on their websites using Messenger. With options to either tie the conversation into a chatbot, helping with volume or …

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Google’s New Personal “Business Cards” For Search

Personal Branding Gets A Major Upgrade With New "People Cards"   Facebook's long-term admiration and steady cloning of Snapchat, and now TikTok, is well documented. How good is Instagram Reels… But Facebook's not the only player in town which draws inspiration from its Silicon Valley neighbours, as Google's new LinkedIn-esque features demonstrate. Google's new "People Cards" …

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