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DIGITAL MARKETING NEWS

October 2018

Why Don’t AdWords and Analytics Match Up? Part 2

In Part 1, we started exploring why AdWords Conversion and Google Analytics (GA) Goal numbers don’t quite line up – even for the same conversion point. Today, we’ll continue that exploration. Timing is Everything Let’s assume you have the same ‘One’ Conversion count set in AdWords to align with GA. The second reason you have …

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Why Don’t My AdWords and Analytics Line Up? Part 3

Over the past two months we've been taking you through the intricacies and eccentricities of Google AdWords and Analytics. Today, in our final entry, we'll attempt to make sense of these two marketing monoliths. You can read the previous installments here and here. A tale of two yardsticks To complicate matters further, by default, both …

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Martech Mashup: Google Display Device Foray

Google has launched Home Hub—a ‘Made by Google’ product that is set to rival Amazon Echo and Facebook Portal. But what is its potential reach? Three contenders The three major player for in-home smart devices are the same for online ad distribution. Facebook and Google go without saying and—as we recently reported—Amazon is now the …

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