[SMK] AI & Digital Marketing Capability Transformation
After some time in development, Facebook is ready to launch its first run of video chat hardware. Power of zoom A brand new Alexa-equipped smart screen with auto-zooming video capabilities – the Portal has arrived. The Portal combines Alexa and a chat screen that can be used like any smart home device, and clocks in at […]
Auto-Zoom Chat Screen for Facebook Read More »
Having launched in 2016, Facebook is celebrating another year of Marketplace and highlighting the different ways the feature has grown. Buy and sell Facebook is taking a moment to share updates and insights on what’s helped build Marketplace communities, as well what to expect from new AI features. The AI component is what has the
Facebook Marketplace celebrates 2nd birthday Read More »
Through Active View and Display & Video 360, Google is set to let users access a broader range of metrics about their online ads. Unique reach & brand lift A couple of new metrics are making their way to the Display & Video 360 interface, including Unique reach & brand lift. Unique Reach will let
New Display & Video 360 Metrics: Reach, Lift & More Read More »
Meet Nametag, Instagram's new feature making following people even easier. Safety in numbers For what could be considered a new direction for social media, Instagram wants to make it easier for users to meet in real life. Using the Nametag feature, users can see each other’s info in a new scannable format that can be
Instagram Nametag adds simplicity Read More »
YouTube claim that new extensions for their video ads will boost performance well over benchmarks. They cite a Vodafone campaign that saw ‘a 2.3x incremental lift in Ad Recall and a 3.5 percent CTR’. So that’s the sell. But what’s being sold? More actionable video ads Without making explicit promises, Vishal Sharma—YouTube Ads’ VP of
YouTube’s Full-Funnel Story Functions Read More »
In Part 1, we started exploring why AdWords Conversion and Google Analytics (GA) Goal numbers don’t quite line up – even for the same conversion point. Today, we’ll continue that exploration. Timing is Everything Let’s assume you have the same ‘One’ Conversion count set in AdWords to align with GA. The second reason you have
Why Don’t AdWords and Analytics Match Up? Part 2 Read More »
Over the past two months we've been taking you through the intricacies and eccentricities of Google AdWords and Analytics. Today, in our final entry, we'll attempt to make sense of these two marketing monoliths. You can read the previous installments here and here. A tale of two yardsticks To complicate matters further, by default, both
Why Don’t My AdWords and Analytics Line Up? Part 3 Read More »
Google has launched Home Hub—a ‘Made by Google’ product that is set to rival Amazon Echo and Facebook Portal. But what is its potential reach? Three contenders The three major player for in-home smart devices are the same for online ad distribution. Facebook and Google go without saying and—as we recently reported—Amazon is now the
Martech Mashup: Google Display Device Foray Read More »
Users may have noticed that some Pages have been demonetised, as Facebook rolls out new Page criteria. Policies Facebook has announced a new set of guidelines for Instant Articles, Branded Content and Ad Breaks, with the release of its new Monetisation Eligibility Standards. Brands can earn revenue through the ads that run among their content,
Monetisation standards on Facebook Read More »
Google is improving the way it handles and presents copyrighted images through Google Image Search. Credit where it’s due Users have been repurposing the pictures they find via Google Images since it launched, over 17 years ago. Sometimes, such repurposing is legally dubious. Now, Google is adding an ‘Image Credits’ link to Search result for
Rights righted on Google Images Read More »