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DIGITAL MARKETING NEWS

October 2023

LinkedIn Offers Content Marketing Boost, Upgrades Collaborative Articles

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LinkedIn’s Collaborative Articles were launched to provide members with expert insight and analysis by some of the platform’s most knowledgeable users. Daniel Roth, Editor in Chief, VP, LinkedIn “We are introducing collaborative articles — knowledge topics published by LinkedIn with insights and perspectives added by the LinkedIn community. These articles begin as AI-powered conversation starters, …

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Meta expands broadcast channels beyond Instagram to Facebook and Messenger

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Brand Pages could soon be able to create Broadcast Channels on Facebook and Messenger as Meta has announced the popular Instagram communication format will be available on another two of its products. For the uninitiated (and let’s face it, it’s hard to keep up with new communication formats) Broadcast Channels are a public messaging tool …

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Meta Announces New Generative AI Tools For All Businesses

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Meta has announced its first suite of generative AI features for ad creation. Meta says the features, which include AI elements for background generation, image expansion and text variation, will help maximise productivity, personalisation and performance. Meta’s new AI tools All three features will call on AI to help marketers dream up creative options for …

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TikTok and Google Search Partnership In Testing

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Google and TikTok are looking at developing a partnership that integrates Google search prompts, and potentially results, into TikTok’s search function – according to information published by Business Insider. App researcher Radu Oncescu posted TikTok search result for “Elon Musk and Mark Zuckerberg” that showed a Google bar that encouraged users to continue their query on …

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What change is Meta bringing to user profiles?

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Meta is rolling out the ability to create multiple Facebook profiles per account so users can explore different interests and interact with other sections of the platform.  Separation of interests The move should help users to keep personal and professional relationships separate or to use one profile for interest groups and another for friends. Meta …

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