The big news this week is that Instagram Guides is no more! The feature will cling to life until Dec 15 2023 and then ride into the sunset – which could have implications for marketers’ 2024 strategy (although it probably won’t, since usage was so low). Existing Guides will be converted into Collections, which can …
Meta and Amazon have announced a really interesting partnership that will let users shop Amazon’s Facebook and Instagram ads and check out without leaving the app. Despite canning its live shopping efforts, Meta clearly believes that Insta and Facebook have heaps of potential in this area and are looking to exploit it by linking up …
Meta has launched a range of new updates to make it as easy as possible for marketers and business owners to use its apps over the Christmas and new year spending frenzy. Reels, feed photos, carousels and stories have all had an update, designed to help people “express their creativity, connect with their audiences and …
Meta’s latest revenue move is to offer EU, EEA and Swiss users the chance to pay a monthly fee in return for an ad-free Facebook and Instagram. Legislation compliance The decision to offer an add-free experience is a result of European regulation requirements that requires data collectors to offer a way for users to opt-out …
Meta Launches Ad Free EU Versions of Facebook & Instagram Read More »
Instagram has expanded Reminder Ads, which lets users opt in to receive reminders for upcoming events, to include new features to help brands reach a wider audience. Reminder Ads new features Reminder Ads’ new features are: Reminder Ads can now be shown in Stories, which will help to increase visibility and improve ad efficiency through …
YouTube has “launched a global effort” in its war against ad blockers, confirmed a report in The Verge. The crackdown comes after YouTube introduced new ad formats to the platform, such as unskippable 30-second ads on its TV app and longer but less frequent ad breaks. Revenue boost – one way or the other The …
Google is changing how Google Maps search results are shown by displaying photo-first results for specific searches. Chris Phillips, VP & General Manager, Geo, Google “Now, when you search in Maps for specific things like the best place to find “animal latte art” or “pumpkin patch with my dog,” you’ll get photo-first results of what …
Google Maps Goes “Photo-First” In Business Listing Boost Read More »
LinkedIn has announced a new AI-powered, automated B2B marketing campaign creation tool called Accelerate. Abhishek Shrivastava,Vice President of Product, LinkedIn “In as little as five minutes, Accelerate will recommend an end-to-end campaign and automatic optimisations to reach the right B2B audience with engaging creatives, which you can adjust and fine-tune before you launch your campaign.” …
As a response to U.S. ad revenue falling 60%, social media platform X (which used to be known as Twitter) has partnered with Google Display Network in the hope that it’ll recoup some of its lost income by boosting its advertising base. The Google partnership follows a decision taken to start selling ads through Indian …
X (Twitter) Joins Google Ad Manager To Boost Ad Performance Read More »
Meta has announced new Reels ad features ahead of the Christmas and new year spending rush, and has updated its brand suitability to help brands take advantage of AI as 2023 draws to a close. Reels has quickly become a format advertisers can’t afford to ignore, with 200 billion plays per day across Facebook and …