[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

February 2017

LinkedIn’s new tool to shape the conversation

Hot on the heels of its desktop overhaul, LinkedIn has unveiled a new way to curate comments. Hot stuff LinkedIn recently changed the way longer form articles appeared on the platform, including an improved ability to target this content. Now LinkedIn allows you to enable, or disable comments entirely from long form articles. Inappropriate comments …

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Twitter algorithm tweak: relevance trumps recency

With precisely zero fanfare, Twitter changed the way it picks and shows search results. Following Facebook Emulating how Facebook handles its feed, Twitter search now shows the most 'relevant' posts first rather than the latest ones.  Aware that not everyone will like the change, Twitter remains flexible. Users can still manually filter their search results …

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Instagram gets sticky, goes ‘hands-free’

Hot on the heels of Snapchat, Instagram added some new features for a surge at the start of the year. Make your Instastories pop with stickers Stickers have proven incredibly popular with Snapchat users. Hoping to emulate that success, Instagram now lets users add stickers to their video and photo stories. Instagram's spin on Snapchat’s …

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Facebook given token opportunity in personal security

In lieu of traditional email password recovery, Facebook will be introducing encrypted tokens that can be stored for a rainy day. Brad Hill gives his two cents Facebook engineer Brad Hill announced at the USENIX Enigma conference that a new step in personal cyber-security was underway. The interest in this new form of security back-up is due …

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Viber launches disappearing ‘secret messages’

Popular messaging app Viber has taken a page out of Snapchat’s book and launched ‘secret messages’, where photo and video messages disappear after they’re viewed. Top-secret Viber is one of a few messaging apps that pride themselves on the security of your personal conversations. In April of 2016, for example, both Viber and WhatsApp announced …

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