[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

November 2019

Google’s Top Spots No Longer Top Dogs

Visual Content Increasingly Key To Search Success According to user experience gurus Neilsen Norman Group, Google’s evolving search engine results are leading to radical shifts in search behaviour. A recent study suggests that dominating Google’s top spots won’t bring the results of yesteryear. Alongside demonstrating the importance of capitalising on Google’s featured snippets (or similar) …

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Facebook Ramps Up Brand Safety

Facebook Looks To Ease Concerns From Marketers Facebook has announced an expansion of its brand safety features amidst growing concerns from advertisers globally related to the rise of misinformation, fake news and extremist content on the platform. Facebook has offered somewhat clunky brand safety features for some time: Controls over where ads appear when shown within …

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[STUDY] Influencer Costs Soared 1000% Since 2014

Average Cost Per Instagram Photo Is US$1,642, Study Claims A recent study claims that the average cost for a sponsored Instagram photo has jumped from US$134 in 2014 to US$1,642 in 2019. The data, compiled by influencer marketplace Izea, examined negotiated rates between marketers and creators ranging from micro-influencers to celebrities, since 2006. Far from …

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Google’s BIG Local Marketing Plays

Google Maps & Shopping Campaigns See Xmas Upgrade One of the most overlooked and underserved aspects of digital communications is the ability to physically move audiences. For the past 20 years, most online marketing tactics have centred on serving web impressions, driving clicks, watching vids, generating Likes and encouraging online comments. Also, Poking. Remember when …

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Facebook Expands Influencer Platform

Facebook Opens 'Brand Collabs Manager' For More Brands & Influencers In keeping with its 2019 expansion and focus on influencer marketing, Facebook has announced an extension to its influencer platform, Brand Collabs Manager. Just in time for the end of year push, Facebook has expanded to more countries and tweaked eligibility, opening up access to …

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Abode Photoshop Supercharges Phone Cameras With Latest App Launch

Adobe Launches Free AI-powered Photoshop Camera App Most people working in marketing communications roles have, at some point, used Adobe’s Photoshop. Or, at minimum, if you haven’t used for work, you may have used to touch up personal photos. Perhaps editing out drunk bogans from your classy Melbourne Cup “Birdcage” photos. However, all editing tools, …

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