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DIGITAL MARKETING NEWS

Russell Hughes

SMK's guest Editor

Google Announces New Marketing Mix Modelling (MMM) Tool for Advanced Reporting

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Google is putting more money into its Marketing Mix Models (MMMs) to help marketers measure cross-channel media campaigns more accurately by developing an analytics tool that takes into account sales impact based on several factors such as response and reach.  With tools such as this becoming more popular (one study said 60% of US advertisers …

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Apple Ads Mimics Google and Meta With Latest AI Tests

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Apple is looking to follow in Google and Meta’s footsteps by bringing the power of AI to its Apple Store ad campaigns, reports Business Insider.  It’s currently testing a new tool which looks a lot like Google’s Performance Max and Meta’s Advantage+ automated ad placement models, which could lead to more ads being delivered across …

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TikTok Releases New Search Insights to Boost Content Marketing

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TikTok has announced a potentially powerful new tool which will let content marketers see what users are looking for in the app, and use that information to make videos on exactly what they want to see. TikTok “With these insights, creators can source inspiration for their content, tailor their creative strategies to meet audience interests, …

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Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools

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Meta has released a massive upgrade for its Advantage+ campaigns, which marketers working in retail should find highly useful as many of the upgrades are aimed at driving sales, reaching customers and showing off products. Facebook “Today we’re introducing new AI-powered tools that provide more information and personalisation to people at the moment of discovery …

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Google Releases Massive March Core Algorithm Update

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Google’s March algorithm update has been launched with the aim of improving the quality of search results available to users by reducing unhelpful content by up to 40% and improving quality ranking to help users see the most helpful information. More quality, less spam Elizabeth Tucker, Director, Product Management “We’re making algorithmic enhancements to our …

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