[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

October 2011

Linking in to the Right Candidates

In a positive move for those eager for LinkedIn to improve its relevance and meet its potential, LinkedIn has released a plugin designed to make the job application process more streamlined for applicants and employers. ‘Apply with LinkedIn’ is a free service available to both job seekers and businesses.

Always ‘Coke’… and ‘Matt’ and ‘Tara’

Coca Cola has just launched the ‘Share a Coke’ campaign, where 150 of the most popular names in the country (including Matt and Tara) will be printed on coke bottles and available at stores nationally. The huge summer campaign is exclusive to Australia and marks the first time in 125 years the company has changed its packaging.