OpenAI has expanded ChatGPT advertising beyond the US, with Australia among the first international markets to go live. The rollout marks a shift from early testing to broader scale, as the company builds a new advertising channel within its AI products. That expansion comes as ChatGPT usage continues to accelerate across markets. In Australia, usage […]
ChatGPT Ads Launch In Australia Read More »
New data from Ahrefs, spanning more than 74,000 websites, offers one of the clearest views yet of how traffic is shifting in the AI era. Nearly 90 million search visits have disappeared over the past nine months, a figure that immediately raises concerns about the future of organic discovery. However, the more important story sits
AI Traffic Fails To Replace Search Losses Read More »
Four weeks into OpenAI’s rollout of ads in ChatGPT, early data suggests a familiar pattern. Despite the shift in interface, user behaviour and advertiser strategy look strikingly similar to traditional search. New insights from Sensor Tower provide one of the first clear views into how ads are appearing within ChatGPT responses, and what that reveals
ChatGPT Ads Highlight Early Search Trends Read More »
AI platforms are rapidly becoming part of the discovery journey. Buyers are asking ChatGPT, Claude, and Google AI for recommendations across categories ranging from software and agencies to consumer products. As a result, AI visibility tracking is climbing the marketing agenda. The critical question is how reliably that visibility can be measured. New research from
[STUDY] AI Brand Tracking Isn’t Easy Read More »
AI is changing not just how content is discovered, but how it is read. For years, brands have structured long-form content around narrative build. Context first. Insight later. The strongest point saved for the conclusion. That format worked in a traditional search environment where depth and dwell time signalled value. AI systems reward something different.
ChatGPT Rewrites The Content Playbook Read More »
For the past two years, marketers have treated ChatGPT as an emerging discovery surface, experimenting with how generative AI interprets brands, categories, and intent. That phase is now moving into a more commercial reality. OpenAI has confirmed that advertising will begin testing inside ChatGPT in the U.S., signalling the platform’s shift toward a monetised model.
OpenAI Begins Testing Ads Inside ChatGPT Read More »
ChatGPT is not just answering questions; it is searching like a power user. The model now performs live web searches in almost one-third of prompts, and those searches are longer, more detailed and more commercially focused than anything seen in traditional search behaviour. With more than 800 million active users, according to OpenAI’s latest figures,
ChatGPT Data Reveals New Search Behaviour Read More »
OpenAI has entered the browser market with ChatGPT Atlas, a new AI-powered browser that integrates ChatGPT directly into the browsing experience. Available now for macOS users, Atlas marks a bold new chapter in the evolution of search, content discovery, and user engagement. For marketers and brands, it signals a fundamental shift in how people will
ChatGPT Atlas Signals Shift In Brand Visibility Read More »
The past year has seen an explosion in AI-powered search experiences, with ChatGPT emerging as the clear leader among large language models (LLMs) directing traffic to online retailers. But does this traffic convert? Not quite yet. According to a major new study, ChatGPT is gaining ground in e-commerce referrals, but Google’s organic and paid search
[STUDY] How Does ChatGPT & LLM Traffic Convert? Read More »
ChatGPT has entered the ecommerce space. OpenAI’s new Instant Checkout feature allows users in the United States to discover and buy products directly within the chat interface. This marks the beginning of what OpenAI calls agentic commerce, a new approach where AI agents move beyond recommendations to enable transactions. For marketers and ecommerce leaders, this
ChatGPT Brings Instant Shopping to AI Conversations Read More »