[SMK] AI & Digital Marketing Capability Transformation
ChatGPT Ads has reached a US$1 billion annualised revenue run rate less than 200 days after launch, giving OpenAI an advertising business of meaningful scale far sooner than many would have expected. The company says tens of thousands of advertisers are already using the platform, while self-service buying has now expanded across India, Europe, the […]
ChatGPT Ads Reach US$1bn In 200 Days Read More »
For most organisations, generative AI still begins with someone deciding to use it. A marketer opens ChatGPT, asks for an analysis, uploads a document or gives an agent a task. Even increasingly sophisticated AI systems usually wait for a person to initiate the process. ChatGPT Work is beginning to change that. Last week, OpenAI added
ChatGPT Work Expands Business Automation Read More »
ChatGPT Ads have been live for six months. That is apparently long enough for people to start deciding whether they work. The available evidence suggests the answer is considerably less satisfying. Some early advertisers are reporting expensive clicks, limited engagement and virtually no conversions. Others claim ChatGPT is already generating qualified B2B leads at substantially
[STUDY] ChatGPT Ads Defy An Easy Verdict Read More »
ChatGPT Work is only six weeks old, but OpenAI is already pushing it deeper into everyday workplace activity. Since its July launch, Work has added voice control and tighter desktop integration, while its core proposition remains much bigger than another chatbot upgrade. It can work across connected apps and files, carry out multi-step tasks, create
ChatGPT Work Starts Doing The Work Read More »
For much of the past three years, ChatGPT has been the default reference point for generative AI. It built the category, established the behaviour and became the product most people associated with AI search, research and everyday problem-solving. Google is now beginning to narrow that lead. Similarweb estimates that ChatGPT’s share of worldwide generative AI
[STUDY] Google Closes In On ChatGPT Read More »
OpenAI is rapidly adding the campaign controls, audience tools and creative formats required to turn ChatGPT advertising from a limited experiment into a functioning media platform. Advertisers can now run conversion-optimised campaigns, use daily budgets, apply geographic controls, upload campaigns in bulk and connect customer lists through custom audiences. A refreshed static ad format gives
ChatGPT Builds Out Its Ad Platform Read More »
Google Search was supposed to be one of generative AI’s first major casualties. As ChatGPT, Gemini, Claude and Perplexity attracted hundreds of millions of users, a seemingly straightforward assumption took hold. Every question directed to an AI assistant represented one fewer search for Google. Recent data suggests the market is behaving rather differently. According to
Google Search Holds Ground As AI Use Grows Read More »
OpenAI has launched ChatGPT Work, a new agent designed to take on substantial projects across workplace apps, files and systems. Work can gather information from connected tools, break a larger objective into smaller steps and remain with a project for hours. It can produce editable documents, spreadsheets, presentations and web applications while users monitor progress,
ChatGPT “Work” Targets Business Adoption Read More »
Marketing teams have spent the past two years being encouraged to use AI more often. Use it for campaign planning, research, content repurposing, reporting, customer insight, social copy, presentation development and every awkward first draft nobody wants to write from scratch. The message was simple enough: experiment first, work out the model later. That phase
ChatGPT Adds New AI Budget Controls, As Costs spiral Read More »
OpenAI is expanding ChatGPT ads into five more markets and testing multi-advertiser placements that can show several sponsored results inside a single ChatGPT ad unit. The company is extending geographic targeting beyond the US, Canada, Australia and New Zealand to include the UK, Japan, South Korea, Brazil and Mexico. The move pushes ChatGPT ads from
OpenAI Expands ChatGPT Ads Read More »