LinkedIn has shared updated guidance on the types of content that perform well on the platform and those that could be penalised by its feed algorithm. These insights are designed to help users maximise their content’s visibility and engagement while maintaining the platform’s professional standards. If you’re looking to enhance your LinkedIn strategy, understanding these …
If you’ve ever struggled to keep up with the relentless demand for fresh, engaging video content, you’re not alone. Whether it’s crafting TikTok ads, building out social media campaigns, or experimenting with video formats for other platforms, producing high-quality videos can be a challenge—especially if you don’t have a dedicated team or endless resources. Enter …
The United States Department of Justice (DOJ) is making headlines with its aggressive stance against Google’s alleged monopolistic practices. Central to this fight is a proposal to fundamentally restructure Google’s business operations, including a potential forced sale of the Chrome browser. This unprecedented move has sparked widespread debate, touching on issues of competition, user privacy, …
“Google Must Sell Chrome To End Search Monopoly”, US Regulators Read More »
In a major shift, Meta has announced that “Views” will now be the primary focus metric for both Facebook and Instagram, replacing previous metrics like “plays,” “impressions,” and “accounts reached.” This change, initially rolled out on Instagram in August, will soon be mirrored on Facebook, providing a streamlined and simplified way for creators and brands …
Instagram CEO Adam Mosseri has taken steps to address long-standing speculation regarding the platform’s treatment of sponsored content. In a recent update within his new educational series on Instagram, Mosseri debunked the myth that Instagram penalises posts tagged as sponsored. The CEO clarified that marking content as sponsored does not trigger any reach penalties or …
TikTok is making it easier than ever for brands to jump into video marketing with Symphony Creative Studio, a new AI-powered tool designed to generate TikTok-ready videos in minutes. Now available to all business users, the toolset streamlines video ad production with a few clicks, opening up TikTok’s fast-paced, trend-driven platform to brands without extensive …
TikTok Rolls Out New AI Video Tools for Marketers Read More »
Google’s new app, Google Vids, is set to transform video content creation for businesses by making high-quality video production as accessible as writing a document or creating a slide deck. Part of the Google Workspace suite and powered by Gemini AI, Google Vids empowers marketing and communication teams to produce compelling, professional videos quickly—perfect for …
Meta has shared its latest performance update, revealing a modest increase in daily active users across its app ecosystem and a substantial boost in revenue. Daily active users across Facebook, Messenger, WhatsApp, Instagram, and Threads now stand at 3.29 billion, up slightly from the 3.27 billion reported in Q2. This growth is accompanied by a …
Meta’s 2024 Growth: AI, Video, and the Rise of WhatsApp Read More »
Historically, B2B advertising has leaned on rational messaging, focusing on product features, benefits, and performance metrics to influence business decision-makers. But with today’s competitive landscape and the rising expectations of B2B audiences, this functional approach alone isn’t enough. A new wave of research, including LinkedIn’s “B2B Renaissance” study with MAGNA Media Trials, highlights that adding …
[New Study] 90% of B2B CMOs Championing Creative Read More »
In the ever-evolving digital landscape, Meta is making a bold push into the AI-powered search engine space. Meta’s strategic pivot not only marks its intent to lessen its dependence on industry titans like Google and Microsoft but also positions it within a competitive field where the balance between content access and creator rights has become …