[SMK] AI & Digital Marketing Capability Transformation
Instagram has introduced Trial Reels, a feature designed to help businesses take the guesswork out of content creation. Imagine testing out a bold campaign idea or showcasing a new product to fresh eyes without worrying about how your current followers will react. That’s exactly what Trial Reels make possible. By allowing businesses to share Reels
Instagram Introduces Trial Reels for Creative Testing Read More »
Starting in January 2025, Meta will enforce new restrictions on lower-funnel conversion tracking, significantly impacting health and wellness businesses that rely on performance marketing to drive sales. Brands selling products like supplements, fitness equipment, or medical devices, as well as subscription services such as fitness apps or meal plans, will be most affected. Despite the
New Meta Ad Restrictions Launch In January Read More »
TikTok Shop’s record-breaking Black Friday performance, over $100 million in a single day, showcases the platform’s growing influence on e-commerce, not just in the US but across Western markets. With a unique model blending entertainment and retail, TikTok is poised to lead a surge in social commerce sales in 2024. The rise of TikTok Shop,
TikTok’s Record-Breaking Black Friday Read More »
For years, influencer marketing has been synonymous with B2C brands promoting lifestyle products through celebrity endorsements and viral campaigns. However, the game is changing. Influencer marketing is making waves in the B2B world, driven by platforms like LinkedIn. According to a recent LinkedIn survey of over 1,700 tech buyers across the UK, US, and India,
[NEW STUDY] Influencer Marketing Comes Of Age Read More »