Facebook’s One Billion dollar purchase of Instagram
Perhaps the biggest news in social media this week was Facebook’s one billion dollar purchase of Instagram.
April 2012
The Melting Pot – crowdsourcing a cookbook
When food writer Michael Shafran decided he wanted to write a recipe book, he decided to create a community around it before it existed. The very same community is key to creating the book.
Top 5 statistics: Australian shoppers online and in store
The IBM 2012 Smarter Consumer Study reveals that social media has a huge influence on Australian’s shopping decisions.
Myer Miss Shop Blogger Project attracts young spenders
Myer has engaged bloggers to promote their Autumn/Winter Miss Shop fashion collections to young women.
Expert profile: BMF CEO Jeremy Nicholas
We speak with BMF CEO Jeremy Nicholas about video, community management and the future of digital marketing spend.
Bonds Birthday Project
Designed for Pacific Brands’ iconic Bonds label by Clemenger BBDO Melbourne, the Birthday Project campaign sets out to find one person born on each day of Bond’s entire 97-year existence; a staggering 35,301 people.