[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

October 2024

Meta Unveils ‘Movie Gen’: A New Era in AI Video Creation

Leave a Comment / AI, Meta / By

Meta’s latest development, “Movie Gen,” marks a fascinating step forward in AI-generated content, promising a new era in video creation, editing, and audio generation. Movie Gen enables users to create videos through simple text prompts, personalising them with their own images, and performing high-precision editing—all while aiming to revolutionise how creators, marketers, and everyday users …

Meta Unveils ‘Movie Gen’: A New Era in AI Video Creation Read More »

CEO Social Posts Up 23% on LinkedIn

Leave a Comment / LinkedIn / By

LinkedIn has evolved far beyond its origins as a job-seeking platform. Today, it serves as a dynamic space for professional dialogue and thought leadership, with a rising trend of C-suite executives, particularly CEOs, using it to build their public profiles and engage directly with professional audiences. Financial Times (FT), October 2024 “There has been a …

CEO Social Posts Up 23% on LinkedIn Read More »

Anthropic’s New AI Handles Computers with Human-Like Precision

Leave a Comment / AI / By

Artificial Intelligence (AI) is quickly advancing beyond just conversational chatbots, and Anthropic’s new AI model, Claude 3.5, represents a significant leap in how businesses could harness this technology to automate complex workflows. The release of Claude 3.5 Sonnet and its sibling model, Claude 3.5 Haiku, introduces a game-changing feature called “Computer Use,” allowing AI to …

Anthropic’s New AI Handles Computers with Human-Like Precision Read More »

Google Expands Store Ratings to AU, UK and More

Leave a Comment / Google / By

In 2024, eCommerce is playing a bigger role than ever, with online shopping accounting for 20.1% of global retail sales, a percentage expected to rise to 22.6% by 2027​. The shift underscores the growing significance of customer trust and experience in influencing online purchasing decisions. Google has capitalised on this with its Store Ratings feature, …

Google Expands Store Ratings to AU, UK and More Read More »

[NEW STUDY] Navigating Digital Ad Bidding Strategies

Leave a Comment / Ads, Google / By

In the world of PPC advertising, choosing the right bidding strategy can be the difference between success and wasted ad spend. With so many options and conflicting advice, it can be difficult for advertisers to know which path to take. Recent analysis from Optmyzr, an online ad software company, has highlighted the importance of selecting …

[NEW STUDY] Navigating Digital Ad Bidding Strategies Read More »