[SMK] AI & Digital Marketing Capability Transformation
AI is starting to change the economics of media buying at the same time that CMOs are already under pressure to get more from flat budgets and leaner teams. Gartner expects more than 70% of global advertising spend to flow through self-service platforms where AI materially influences how media is bought, priced and delivered by […]
[STUDY] AI Puts Pressure On Client Agency Relationships Read More »
ChatGPT Ads has reached a US$1 billion annualised revenue run rate less than 200 days after launch, giving OpenAI an advertising business of meaningful scale far sooner than many would have expected. The company says tens of thousands of advertisers are already using the platform, while self-service buying has now expanded across India, Europe, the
ChatGPT Ads Reach US$1bn In 200 Days Read More »
For most organisations, generative AI still begins with someone deciding to use it. A marketer opens ChatGPT, asks for an analysis, uploads a document or gives an agent a task. Even increasingly sophisticated AI systems usually wait for a person to initiate the process. ChatGPT Work is beginning to change that. Last week, OpenAI added
ChatGPT Work Expands Business Automation Read More »
Meta advertisers may soon lose another familiar control inside Ads Manager, with the company beginning to alert some users that placement options could be removed from ad sets, potentially limiting their ability to decide where campaigns appear across Meta’s advertising ecosystem. Taken on its own, the change could look like another fairly minor Ads Manager
Meta Removes More Advertiser Controls Read More »
ChatGPT Ads have been live for six months. That is apparently long enough for people to start deciding whether they work. The available evidence suggests the answer is considerably less satisfying. Some early advertisers are reporting expensive clicks, limited engagement and virtually no conversions. Others claim ChatGPT is already generating qualified B2B leads at substantially
[STUDY] ChatGPT Ads Defy An Easy Verdict Read More »
ChatGPT Work is only six weeks old, but OpenAI is already pushing it deeper into everyday workplace activity. Since its July launch, Work has added voice control and tighter desktop integration, while its core proposition remains much bigger than another chatbot upgrade. It can work across connected apps and files, carry out multi-step tasks, create
ChatGPT Work Starts Doing The Work Read More »
Brands are in for a YouTube performance windfall from this week. From 24 August, YouTube is extending the first-frame view methodology already used for Shorts across long form video, podcasts and Live. A video beginning to play will now count as a view, bringing more of YouTube into line with the reporting conventions marketers already
YouTube Hands Brands A View Windfall Read More »
Meta is trying to move Meta AI from the sidelines of the AI market into the middle of everyday marketing work. New capabilities can connect Meta AI directly with professional Facebook and Instagram accounts, Meta advertising campaigns and Google Workspace. Businesses can analyse organic performance, review advertising results, benchmark themselves against similar brands, create reports
Meta AI Takes On ChatGPT For Marketing Read More »
Google’s AI search products are creating a new reputation management problem for brands. Businesses are already reporting cases where AI Overviews have confused companies, surfaced unrelated complaints and presented outdated information as part of authoritative looking summaries. At small scale, those errors could be dismissed as another generation of search oddities. Google’s reach makes that
Google’s AI Answers Are Creating Brand Reputation Problems Read More »
LinkedIn is making a stronger case for its role in AI search, backed by new Semrush research showing that the platform is already appearing regularly in answers from ChatGPT Search, Google AI Mode and Perplexity. The study analysed 325,000 prompts across 12 industry categories during January and February 2026, then examined around 89,000 unique LinkedIn
LinkedIn Builds Its AI Search Advantage Read More »