[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

James Fitzgerald

Meta Reveals New Business Messaging Updates

Meta has launched its first AI-driven ad targeting program for businesses on WhatsApp, aiming to monetise the popular chat service, the company announced last week at its third annual Conversations conference held in Sao Paulo. CEO Mark Zuckerberg unveiled the new tools in a video showcased during the event. This announcement signifies a notable shift …

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Instagram Trials New Unskippable “Ad Breaks”

Instagram is currently testing a new advertising feature that has stirred significant controversy among its users. Traditionally, Instagram has allowed users to swipe or scroll past adverts that appear in their main feed, Stories, and Reels. However, this new feature, dubbed “ad break,” forces users to watch ads without the option to skip them, which …

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[STUDY] Is Gen Z Ditching Search For Social Media?

Recent research reveals a striking change in internet search behaviour across generations. A study by Talker Research from the US, featured in Forbes, highlights a notable trend: Generation Z is increasingly turning away from traditional search engines like Google, instead favouring social media platforms for their search needs. This shift could have profound implications for …

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Apple Challenges Google Search With New AI Offering

Apple looks set to intensify the artificial intelligence (AI) arms race next month at the Worldwide Developers Conference (WWDC). Despite pioneering early AI efforts with the launch of Siri in 2011, Apple now finds itself lagging behind competitors like OpenAI, Meta, and Google, which are leagues ahead. As Apple gears up to unveil new generative …

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Facebook Publisher Referral Traffic Plummets 50%

Meta’s strategic pivot away from news content is dramatically reshaping the landscape of digital news referrals. Recent data from Chartbeat and Similarweb underscores the magnitude of this shift, revealing a sharp decline in Facebook referral traffic to news and media websites. The statistics are striking: referrals have plummeted by 50% in the past year alone, …

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[New Report] AI Marketing Skills Now A Must-Have

In an era marked by rapid technological advancements, the adoption of artificial intelligence (AI) in the marketing industry is accelerating. According to the 2024 Work Trend Index Annual Report by Microsoft and LinkedIn, AI skills have become indispensable for marketing professionals. This extensive study surveyed over 31,000 people across 31 countries, providing a comprehensive overview …

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Google Turns SEO On Its Head With New AI Overviews

The integration of AI into Google Search is rapidly transforming online discovery. Google’s announcement at Google I/O this week about the roll-out of AI Overviews to all US-based searchers marks a significant milestone in this evolution. By the end of the year, this feature will be available to over a billion users globally. As we …

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