Instagram’s algorithm is constantly evolving, making it essential for marketers to stay ahead of how content is ranked and promoted. With views and watch time now key engagement drivers, many content creators have questioned whether longer videos are at a disadvantage. A recent update from Instagram chief Adam Mosseri sheds light on how the platform […]
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Generative AI is fundamentally changing how people search for and engage with online content. While Google remains the dominant force in search, ChatGPT is quickly carving out its own space, particularly among younger audiences and students. Recent research from Semrush, analysing more than 80 million lines of global clickstream data, shows how ChatGPT is not
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Meta is making a calculated move into the video editing space with the upcoming launch of Edits, its new standalone app designed to rival ByteDance’s popular CapCut. While the timing coincides with ongoing uncertainty surrounding TikTok’s future in the US, Edits is shaping up to be far more than just a backup plan for creators
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Instagram is reportedly considering spinning off Reels into its own standalone app. According to The Information, Instagram head Adam Mosseri recently floated the idea with staff, suggesting that a dedicated Reels platform could be Meta’s latest strategy to take on TikTok directly. While no formal plans have been confirmed, the possibility raises some important questions
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