Video consumption habits are shifting once again, and this time, it is in a direction many marketers might not have expected. Short-form content remains dominant across social platforms, but there is now a clear trend towards slightly longer short videos, particularly those over one minute in length. Recent data from Buffer suggests that platforms like […]
[NEW STUDY] Longer Short-Form Videos Dominating Read More »
Influencer marketing has become a key component of digital advertising, with brands increasingly turning to content creators to drive awareness and engagement. YouTube has been a significant player in this space, though it has historically focused more on ad placements rather than direct brand-creator collaborations. However, with the growing influence of short-form content and creator-led
Google Expands YouTube BrandConnect As Influencer Focus Grows Read More »
Video content is becoming increasingly important on LinkedIn. Watch time for video posts has increased by 36% year over year, and video creation is now growing at twice the rate of other post formats. In response, LinkedIn has introduced several updates designed to improve video discoverability, increase engagement, and make content creation more accessible. Understanding
LinkedIn Video Up 38% Read More »
Instagram’s algorithm is constantly evolving, making it essential for marketers to stay ahead of how content is ranked and promoted. With views and watch time now key engagement drivers, many content creators have questioned whether longer videos are at a disadvantage. A recent update from Instagram chief Adam Mosseri sheds light on how the platform
Instagram Chief Explains Video Watch Time Importance Read More »
Generative AI is fundamentally changing how people search for and engage with online content. While Google remains the dominant force in search, ChatGPT is quickly carving out its own space, particularly among younger audiences and students. Recent research from Semrush, analysing more than 80 million lines of global clickstream data, shows how ChatGPT is not
ChatGPT Growing As Website Traffic Source Read More »
Meta is making a calculated move into the video editing space with the upcoming launch of Edits, its new standalone app designed to rival ByteDance’s popular CapCut. While the timing coincides with ongoing uncertainty surrounding TikTok’s future in the US, Edits is shaping up to be far more than just a backup plan for creators
Meta’s New App “Edits” Takes On CapCut Read More »
Instagram is reportedly considering spinning off Reels into its own standalone app. According to The Information, Instagram head Adam Mosseri recently floated the idea with staff, suggesting that a dedicated Reels platform could be Meta’s latest strategy to take on TikTok directly. While no formal plans have been confirmed, the possibility raises some important questions
Instagram Mulls Separate Reels App Read More »
Google is rolling out a series of AI-driven updates to its Performance Max campaigns, bringing new capabilities designed to enhance creative assets, improve audience targeting, and optimise ad performance. These updates include: Improved AI-generated images, including depictions of human characters Asset-audience recommendations, helping advertisers choose the most effective visuals New asset testing capabilities, allowing brands
Google Upgrades AI-Generated Images For Ads Read More »
Instagram is expanding its Partnership Ads feature with a new element: Partnership Testimonials. This update allows brands to showcase creator endorsements in the comments section of sponsored posts, providing a quick and easy way for influencers to promote products. With 40% of Instagram users relying on creator recommendations when shopping, this new format has the
Instagram Launches Testimonials For Partnership Ads Read More »
Meta’s shift from third-party fact-checking to a Community Notes model represents a major change in how misinformation is handled across Facebook, Instagram, and Threads. While this move is positioned as a step toward greater transparency and community-driven moderation, it raises significant concerns, not just for individual users, but for brands and advertisers as well. With
Meta Begins Rolling Out Community Notes Read More »