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James Fitzgerald

ChatGPT Unveils New Search Feature to Compete with Google

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OpenAI, the company renowned for its innovative AI solutions, has launched a groundbreaking search engine prototype, SearchGPT. This ambitious move positions OpenAI as a significant contender in the online search market, traditionally dominated by Google. The launch of SearchGPT represents a notable shift in the landscape of search technologies and brings with it a plethora …

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Google’s U-Turn On Ad Tracking Cookies

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After years of anticipation and uncertainty, Google has announced it will not be phasing out third-party cookies in the immediate future. This decision follows several years of deliberation in which the tech giant initially aimed to eliminate these tracking mechanisms by 2022. Instead, Google is now proposing an updated approach focused on enhancing user choice …

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LinkedIn’s New AI Tool “Accelerate” Rolling Out Globally

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LinkedIn is expanding access to its AI-powered ad campaign tool, “Accelerate,” designed to automate the entire campaign creation process. Initially launched in limited testing last October, Accelerate is now set to be available to all advertisers globally. The tool scans the URL provided in your campaign setup and your company’s LinkedIn presence to build a …

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Instagram Chief Confirms Sends Drive Algorithm Rankings

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Adam Mosseri, the head of Instagram, has recently highlighted the importance of “sends per reach” in determining the visibility of content on the platform. The metric measures how often users share posts via direct messages (DMs), and Mosseri has increasingly emphasised its significance in various discussions and interviews. The focus on send rates reflects Instagram’s …

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ChatGPT Is Prepping A Next-Generation Search Engine

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The tech world is abuzz with the rumoured development of a new search engine by OpenAI. This potential game-changer, confirmed by The Atlantic’s CEO Nicholas Thompson, could significantly disrupt the current search paradigm dominated by Google. The implications of such a development are far-reaching, impacting both large and small publishers, as well as the broader …

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Google Analytics 4 Introduces New AI-Powered Insights

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Following the recent sunsetting of Universal Analytics (UA) on 1st July, Google has begun the roll out of new features and improvements for Google Analytics 4 (GA4). Google’s latest enhancements aim to give marketers deeper insights and tools for cross- channel measurement and budget optimisation. AI-Powered Insights One of the most significant advancements in GA4 …

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[NEW STUDY] Over Half of Google Searches Drive No Clicks

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If you’ve noticed that your Google search traffic has slowly trended down over the past 5-10 years, you’re not alone. For some time, various studies have abounded on the rise of “zero-click” searches. A zero-click search occurs when a user does not click on any of the search results. According to recent data from a …

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YouTube Shorts adds TikTok & Instagram-Style Design Tools

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In a bid to keep up with competitors and enhance user experience, YouTube has introduced several new features for Shorts. These updates aim to simplify the creation process, add new creative tools, and improve overall accessibility and engagement. Launched in 2020, YouTube Shorts has quickly taken the world of short-form video by storm. As of …

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LinkedIn Launches Sponsored Newsletters

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LinkedIn’s expanding its sponsored articles ad option to sponsored newsletters, providing another way for brands to generate leads from their LinkedIn content. The expansion comes at a time when LinkedIn newsletters are seeing significant growth in the app, making it a valuable consideration for getting your brand in front of more people within your sector. …

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Facebook Pages With 10k Followers Get Broadcast Channel Access

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Meta has announced an exciting expansion of its Broadcast Channels feature, which is now available to all Facebook Pages with more than 10,000 followers. Initially launched for Instagram and then for Facebook and Messenger last October, this feature allows for one-to-many messaging, enhancing the way creators connect with their audience. For context, below are some …

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