Google has recently enhanced its creative tools by integrating generative AI into its Demand Gen campaigns. This new feature offers advertisers sophisticated tools to create custom visuals directly within the ad setup, which could potentially change how brands engage with audiences across Google’s extensive advertising platforms. Understanding Google’s Demand Generation Campaigns Google’s Demand Gen campaigns …
As the digital landscape evolves, Facebook’s introduction of a new full-screen video player marks a significant adaptation, aligning more closely with the popular TikTok-style vertical video format. Facebook’s shift is not just a nod to current trends but a strategic move aimed at boosting user engagement by streamlining the video viewing experience across the platform. …
RivalIQ has released its 2023 TikTok Benchmark Report that analyses metrics such as engagement rates, hashtags, mentions, posting frequencies and more to provide marketing managers with data to compare how their efforts are doing vs other brands. TikTok Videos per Week The average brand posted about eight times a month. However, the top 20% most …
[NEW REPORT] TikTok Engagement Now 12x Instagram Read More »
Amid the boom in retail media, Meta has expanded its retail marketing offering to reach more customers and sell more products. According to a report from WARC Media and GroupM, total search advertising spend is projected to reach $US350.4bn this year, with $US93.8bn coming from retail media, which accounts for 26.8% of the total spend. …
Meta Expands Retail Marketing Offering, As Retail Media Booms Read More »
LinkedIn differs from other social media networks in many respects, but not one: video gets the highest engagement rates on the platform. That’s good information for marketers to have – but you know what’s even better? Knowing the specifics that drive engagement and interaction. With that in mind, it is pretty handy that VidMob and …
[NEW STUDY] How To Create High-Performing LinkedIn Video Ads Read More »
Unlocking the power of communities could be the next big thing for TikTok marketers looking to maximise messaging and brand recognition among users. TikTok for Business “Brands that identify relevant communities on TikTok and craft their creative strategies around them are able to create authentic ads that deliver real impact.” An excellent recent example TikTok …
TikTok Explains How To Unlock Trending Communities Read More »