The A in GA4 just got juicer as Google Analytics 4 has introduced three new metrics to the platform. The trio will be available across surfaces such as explorations, segments, audiences, reports and the Google Analytics Data API. The new dimensions and metrics are bounce rate, UTM term and UTM ad content and conversion rate. …
Google Releases New Metrics for Google Analytics 4 Read More »
With both Instagram and now Facebook shifting focus to Reels, the pressure for brands and marketers to jump on board the Reels bandwagon has been racked up, but it’s not always easy to know where to start. Not all businesses automatically lend themselves to creating short-form videos, and not all marketers have that experience in …
Instagram Expands Reels Template Access, Speeding Up Video Creation Read More »
Instagram engagement is down, according to a new study. Is the platform dead, or do your ideas need refreshing? Well, the good folk over at Later analysed over 81 million Instagram feed posts between 2021 and 2022 and delivered some answers to your questions. A head’s up, though, Reels were excluded from the study – …
[New Study] Instagram Engagement Is Down. What Next? Read More »
A lack of contact and support for Facebook and Instagram has caused frustration for marketers for years, but now it looks like that issue could be solved for some people. Why? Because Meta has upgraded its business support options. Now called Meta Pro Team, small businesses have a way to get one-on-one support for a …
Instagram & Facebook Business Support Gets An Overdue Upgrade Read More »
Meta has added more ways for creators to make money on Instagram and Facebook and is expanding its existing monetisation tools to more people. Its main addition is a Creator Marketplace on Instagram. Creator Marketplace is where creators can go to be discovered by brands for potential partnership opportunities. Mark Zuckerberg, Facebook “We’re testing a …
Meta Announces New Creator Marketplace For Influencer Activity Read More »
In news that will surprise absolutely nobody, Instagram has said it’s working on more changes to Reels. TechCrunch revealed that all videos will be automatically converted into Reels. Testing is being carried out with select users around the world and is part of efforts to “simplify and improve the video experience on Instagram”, a Meta …
Instagram Converts All Videos To Reels In New Test Read More »
Is a hot tech company even really a hot tech company if it doesn’t have a flashy mid-year event to showcase its wares? Shopify obviously thinks not, as it releases its new Shopify Editions bonanza. Shopify’s latest Edition sees the release of 100+ new updates and features. From social commerce to local shopping offers with …
To allow marketers and advertisers to better understand the actions a user takes after an ad is clicked, TikTok has updated its advert attribution offering. Called TikTok Attribution Manager, users can customise attribution windows via TikTok Ads Manager. So, what is Attribution Manager, why is it useful and how can marketers make the most of …
TikTok Upgrades Ad Reporting With New Attribution Play Read More »
LinkedIn Streamlines Event Promotion Just a few weeks after LinkedIn updated its creator functionality for Live Audio Events and turbocharged discovery, it has announced another boost for users. Marketers can now Boost event listings from any LinkedIn Page, just like you’d do over on Facebook. The move will help spread the word about any events …
Apple’s advertising arm has gone from strength to strength over the last 12 months, according to data released in its latest earnings report. JP Morgan lead analyst Samik Chatterjee forecasts that Apple could bring in $6 billion in revenue from mobile advertising in 2025. Advertising with Apple has seen a broadening appeal since 2021 after …
Apple’s Ad Business Goes from Strength To Strength Read More »