As the war on consumer privacy rages on, Facebook has revamped its ad automation tools to help advertisers better navigate the complicated and fast-moving world of data privacy. Earlier in March, Facebook suggested ways that brands can make the best of ad campaigns. Its best practices focused on areas such as Detailed Targeting Expansions or …
Have you ever done an incredible bit of work and the credit goes to someone else? It’s incredibly frustrating, isn’t it. Imagine if your income revolves around getting credit for unique and entertaining content ideas… Which is why Instagram is taking steps to make sure creators receive the appropriate credit for their work. Being properly …
Pinterest has announced a raft of new features at its Pinterest Presents global advertiser summit. The new additions include in-stream shopping updates, promoted Idea Pins and a fresh look to its Pinterest Trends tool. For consumer brands already advertising on Pinterest, good job. If not, maybe Pinterest’s latest feature dump might tempt you… Pinterest for …
Pinterest Releases News Ads & Ecommerce Offerings at Ads Global Event Read More »
Google has finally released the dreaded timeline for the shift to Google Analytics 4 (GA4), as it begins phasing out Universal Analytics (UA) in 2023. For marcomms teams that rely on Google Analytics – which is most – the shift to GA4 is undoubtedly one of the key tasks of 2022. For those that never …
Google Announces July 2023 Deadline for Google Analytics 4 Migration Read More »
The war between Meta and TikTok shows no signs of slowing as Instagram has announced another fresh update for videos. Videos on Instagram will now have an auto-generated caption option, just like they have over at TikTok. It will be available in 17 languages, with more to follow. Adam Mosseri, Head of Instagram, via Twitter …
Instagram releases auto-generated captions for video Read More »
For organisations in 2022, one of the biggest and most painful marketing tasks of the year will be commencing the shift from Universal Analytics to Google Analytics 4 (GA4). For the time being, Google advises businesses to run GA4 alongside the legacy version of Google Analytics (i.e. Universal Analytics) before gradually shifting to GA4 wholesale …
Google Analytics 4 Announces New Personalised Reports Read More »
TikTok has officially confirmed a massive change to how the platform will operate. Users will now be able to upload videos up to 10 minutes long, an increase in seven minutes from the previous maximum. The option to film longer videos will be rolled out across the globe in the next few weeks, but users …
Despite the recent rise of eCommerce and rapid digital transformation sparked off by the global health pandemic, most business outcomes still take place offline. In effect, creating a near-permanent headache for marketers looking to measure and attribute online to offline business goals. While finding a perfect solution remains some way off, Google has recently made …
Google Rolls Out “Enhanced Conversions for Leads” For Offline Reporting Read More »
It is not really a stretch to say that social media ads are not currently working as well in March 2022 as they were in March 2021. Facebook ads were dramatically downgraded by Apple’s iOS changes in April 2021, impacting how data is used across the platform. As Apple opted out tens of millions of …
Facebook Offers Ads Guidance For Struggling Businesses Read More »
There’s bad news for all those Instagram aficionados out there – engagement is down by 30%. A report by Rival IQ has illustrated how the engagement rate per post dropped from 0.98% in 2021 to 0.67% in 2022. However, the drop is not necessarily unique to Insta, with Twitter and Facebook also witnessing declining engagement …