YouTube invests in Creators to drive short-from video success YouTube has bet big on TikTok clone Shorts – to the tune of $100 million. Amy Singer, Director, Global Partnership Enablement for YouTube Shorts “We’re introducing the YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022. Anyone is eligible to participate in the …
TikTok joins the Stories party, as Twitter bins its clone The war between TikTok and Instagram just got bigger. Pretty soon, we might be moving into full-on Marvel vs D.C. territory, just without the lycra. We usually bring you news of Instagram trying to do something that either clones, mimics or competes with TikTok as …
Studies claim U18s targeted with ads for drinking & extreme dieting As it considers opening up its app to a younger audience, Instagram has announced that it’ll change how ads target U18s. The platform has been mulling over whether it should allow under 13s to use Insta, and this move could be viewed as offering …
Snapchat continues to expand organic marketing features Following on from the recent launch of Snapchat Brand Profiles, Snapchat has announced yet another valuable feature for bricks and mortar businesses and organisations with its new My Places feature, via Snap Map. Team Snap, Newsroom “With My Places, Snapchatters can discover more than 30 million businesses, log …
Snapchat Highlights Local Businesses With “My Places” Read More »
Instagram streamlines reporting and content creation Instagram has launched another barrage in its war with TikTok as it seeks to tempt creators and brands to make Reels their primary destination for short-form video. We’ve already seen changes to Reels Ads, insights and a massive redesign. The latest news proves how serious Insta is when it …
Instagram Extends Reels to 60 Secs, Insights to 60 Days & more Read More »
New Group & Page engagment tools rolling Over the past few years, Facebook Groups have undergone a metamorphosis to become a keystone social media feature for marketing and comms teams worldwide. Groups have grown popular with global players like Pelaton, with its 400k+ official Group, to SMBs such as The Sleep Store, which hosts 6 …
YouTube social commerce comes to influencer livestreams YouTube has upped the ante in the battle to create more revenue from video content. It’s recently announced a pilot test that will allow users to shop directly from livestream videos published by creators and accounts. Matt Madrigal, VP/GM of Merchant Shopping, Google “We’ve been beta-testing an integrated …
YouTube Follows Insta & TikTok With Livestream Shopping Trials Read More »
Google clarifies ad disapprovals, amidst growing confusion Various week-to-week challenges make online marketing a drag, but over the past 18 months, the tyranny of ad disapprovals has become numero uno for many. And, for some, that pain is about to get a whole lot worse. Google Ads will adapt a new ad policy that will …
Google’s new ad penalties: 3 Strikes you’re out! Read More »
TikTok fuses content marketing, influencers & ads The brain's trust at TikTok keeps on ticking over creative new ad options as it tries to position itself as the global leader in short-form video content. TikTok's newest idea, Spark Ads, will enable brands to sponsor trending organic content that fits their values and offerings. This piggybacking …
TikTok’s new “Spark Ads” unlock influencer power Read More »
Instagram content producers rejoice! Instagram has finally pushed the button on Story Drafts, which are now available for all users. Initally announced in March, the much-requested feature will let users save Insta Stories as drafts within the app – negating the need to use painful workarounds. Saving a draft will be straightforward. The option to …