Push Notifications Can Now Be Used For Advertising As of last week, marketers can now send ads and other promotions as push notifications to apps available within the Apple App Store. In a highly understated move, Apple introduced the change within its App Store Review Guidelines, updated last week in line with new features introduced …
Apple Allows Marketers To Push Ads In App Notifications Read More »
Google Shifting Entirely To Mobile-first Indexing By September Google has announced that it will start indexing all websites by their mobile versions beginning in September. Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking in search engine results. Historically, the index primarily used the desktop version of a …
Google Ranking All Sites By Mobile Version In September Read More »
For 60+ Second Facebook Vids, Users Watch <5% On AVG Socialbakers most recent data makes grim reading for social media marketers. Confirming suspicions that many in the industry have long harboured… Facebook video is not quite as good as it’s made out to be. To put it mildly. According to Socialbakers 2019 Q4 Trends Report, …
[STUDY] Facebook Video Watch Time: 4.57 Seconds On Average Read More »
LinkedIn Trialling Ephermeral Stories Feature Social Stories have been one of the defining social media product themes over the past few years. Originally created by Snapchat in 2013. Instagram cloned in 2016. Facebook emulated in 2017. WhatsApp spun off Status in the same year. YouTube launched its version in late 2018. So did Google. Pinterest …
Why Are Rich Results “A Thing”? As Google’s core business has come under assault from social channels, in recent years it has shifted its strategy to become more of a portal. A place that searchers go and stay. Or, go and “do stuff”, rather than primarily go and click away. That said, Google consistently drives …
Profile 'Featured' Section Highlights Achievements & More LinkedIn is nowadays to white collar workers, what Instagram is to Married At First Sight rejects. A conduit to leveraging and building personal brand equity, of which they can hopefully dine out for many moons to come. Who knows, maybe get a sweet gig on commercial radio. Or …
Who Hasn't Google Upset In 2020? After upsetting web users with its recent desktop search redesign and regulators around the globe with alleged anti-competitive behaviour, it is now the turn of marketing agencies to fall out of love with Mountain View’s finest. It is hardly scandalous to say that digital and social media marketing is …
Google Angers Agencies With Partner Program Update Read More »
Deloitte Study Sees Steep Growth In Podcast Marketing Opportunity Both the global, and local, podcasting market is poised for growth this year, with revenues set to top $1 billion for the first time globally. Podcasting is poised to be one of the fastest-growing media channels in 2020, according to new research from Deloitte. As per …
Government Dominating Email Open Rates Globally Despite the meteoric rise of social media over the past decade, email remains a key tool for most communicators. However, much like social media, email performance is highly nuanced. To help get a better understanding of these variations, Campaign Monitor analysed 30 billion emails sent globally between January and December …
September 2019 Launch Pushed Back To February 2020 Last year I wrote about the impending launch of Facebook’s Campaign Budget Optimisation (CBO), which was scheduled to begin rolling out for all in September 2019. Launched initially as an optional budgeting tool in 2017, the feature supposedly helps give businesses an easier way to manage their …
What’s Up With Facebook Campaign Budget Optimisation? Read More »