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Instagram Guidelines Updated After Bloomberg Meme Explosion

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When Memes, Influencers & Politics Collide Last week saw perhaps one of the largest ever influencer marketing onslaughts as US Democrat nominee wannabe, Mike Bloomberg, threw his golden-rimmed hat into the ring. Bloomberg’s campaign team recruited some of the largest meme accounts on Instagram, via Meme 2020, unleashing an unprecedented, coordinated wave of sponsored posts …

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Instagram Launches New Appeals Process For Disabled Accounts

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New Streamlined Appeals Process Takes Up To 24 Hours Over the past 12 months, the number of organisations that have been on the wrong end of a social media penalty, of some description or other, has exploded. However, as per Instagram’s latest product release, it looks like penalty management and recovery should hopefully being to …

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Pinterest Marketing Spend Up 51%, Users Up 26%

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Marketers & Users Are Piling Into Pinterest In 2020 Almost a year after listing on the New York Stock Exchange, Pinterest’s stock is riding on high, as usage and marketing uptake continues to surge. On Thursday, Pinterest posted stronger-than-expected fourth-quarter results, ending 2019 in style, and setting the scene for a very strong 2020. Pinterest …

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Facebook To Cull Ad Network In April

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Facebook Trims Audience Network’s Mobile Campaigns Six weeks into 2020 and the much-heralded online privacy squeeze is well underway for marketers. The latest casualty being the mobile web arm of Facebook’s Audience Network, set to be wound back on the 11th April. Facebook Spokesperson, via Publisher section: “We’ve made this decision based on where we …

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How Much Do Marketer’s Spend On YouTube?

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YouTube Marketing Spend Up 36% To $15bn In 2019 After 15 years of avoiding the YouTube ad revenue question, Google finally broke rank on Monday and spilled the beans. YouTube is now one of the fastest growing areas of Google’s ad business. According to parent company Alphabet’s fourth quarter earnings report, YouTube ended 2019 on a …

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[New Study] Top Traffic Drivers, By Industry

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Study Examines Search, Social, Direct & Referral Traffic By Vertical For a high percentage of organisations, in both the public and private sector, driving website traffic is the lifeblood of their digital marketing strategies. However, what is the most effective means of driving traffic, and does this vary by industry? Well, wonder no more, because …

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Facebook Shakes Up Remarketing

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New “Off-Facebook Activity” Launch Hobbles Ad Targeting Almost two years after introducing its initially named “Clear-History” feature, Facebook has finally rolled out its new Off-Facebook Activity feature to users, coinciding with Data Privacy Day. The new off-Facebook activity feature forms part of a more extensive platform privacy update, impacting marketers in a variety of ways. …

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[REPORT] Shutterstock’s 2020 Key Design Trends

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"Roaring 20s" Bang On Trend For 2020 Need ideas for jazzing up your Facebook ads or email hero images? Look no further than Shutterstock’s latest creative trends report. Shutterstock’s ninth annual Creative Trends Report identifies global and local trends that will influence design aesthetics and visual culture in 2020. The data-led report is an annual …

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Google Redesigns Search Redesign After Backlash

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Google Grovels After Blurring Paid & Organic Results  Just two weeks after Google announced a major 2020 redesign for desktop search results, the search giant is scampering with its tail between its legs, following withering criticism from users, marketer and policymakers alike. As per the above screenshot, Google’s most recent desktop search redesign centres on …

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